미디어화, 해방과 소외의 파르마콘: 쿨드리의 미디어화 논의에 대한 비판적 검토
Mediatization, Parmakon of Liberatioin and Alienation: Critical consideration of Couldry’s idea of Mediatization
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이글은 미디어를 독립적인 객체나 대상, 혹은 도구나 매개자로 바라보는 전통적시각을 넘어서 하나의 사회적인 시스템으로서의 미디어화(mediatization, Couldry 2004) 속으로 다시 위치시킬 것을 제안하는 쿨드리(Nick Couldry)의 주장과 함께출발한다. 더불어 기술철학자 스티글러(Bernard Stiegler, 2011)가 소개한 파르마콘(pharmakon)이라는 시선과 함께 이를 비판적으로 재검토한다. 결국 총체적인 실천의 과정으로 미디어를 사고하는 미디어화는 미디어와 텍스트 그리고 인간중심주의같은 낡은 시선으로부터의 해방이지만, 다르게 보자면 스마트화, 디지털화 등과같은 환경, 조건의 진화가 가속화시키는 인간과 기술의 소외화이기도하다. 이러한작업을 통해 미디어화는 단지 새로운 이론적개념에 그치기보다는 인간과 미디어, 환경에 대한 관계를 다시 돌아볼 중요한 계기가 되고자한다
Abstract
This paper starts from delivering Nick Couldry’s argument(2004), suggesting media should be re-positioned inside the idea of mediatization as a social system beyond the traditional concepts like that media is a separate object, tool or mediator. Thus, the consideration of media should be displaced by that of mediatization. In other aspects, mediatization as a holistic practical process is the liberation from old perspectives like media-centrism, textcentrism or anthropo-centrism, but at the same time it is the alienation of both human and media (technology) augmented by accelerated digital, smart environments and situations now. In this regard, this paper will introduce the concept of mediatization mainly from Couldry’s works together with the idea of pharmakon by technological philosopher Bernard Stiegler (2011). Through this, humans, media and environments will be discussed with their accompanying alienation issues located in the holistic system of mediatization.
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