新时代中国电视主持人话语形象的文化解读

Abstract

This study mainly focuses on the host discourse, which is an applied study of Chinese language and culture. Culture is an important force for the survival and development of the nation, the core competitiveness of external communication, and the important support of the host's discourse image. The development of China's program hosts has experienced 40 years. The media form has changed greatly from radio to television, and then to new media. In the era of new media, the discourse of host is in the context of global information dissemination, which is bound to be related to the issue of cultural identity. As the professional discourse form of the host, the generation mechanism, communication mechanism and feedback mechanism of the host discourse are in a dynamic harmony. The social role orientation of host discourse is a unique characteristic of host group in social activities, which is irreplaceable. This paper mainly discusses the image of the host's discourse from three aspects: the concept of the host's discourse image, the social role of the host's discourse and the cultural interpretation of the host's discourse image. The connection between the host and the audience is more from the "dialogue" in different time and space: the host disseminates information through discourse, the audience understands information through receiving discourse, and the host completes the advancement of individual sociality. The sociality of the host's discourse image is mainly reflected in three aspects: the host's discourse constructs social and cultural situational identity, the host's discourse embodies the cultural representation of collective memory, and the host's discourse integrates media power and cultural penetration.