中国电视媒体内容生产的社交化转向趋势与分析

Abstract

This paper analyzes from three dimensions: the influencing factors of TV content production, the social status quo and dilemma under the new media environment, and the social transformation trend of TV content production. With the gradual evolution of China's media ecology, the influencing factors of TV content production are increasingly diversified. The more significant feature is that the pure subject thinking of one-way linear communication content is transferred to the user thinking of two-way interactive communication content. The iteration of communication technology and the infiltration of media ecology, the expectation of TV audiences and the replacement of users' thinking, the innovation of content production and the balance of value guidance all affect the value orientation of TV content producers to a certain extent. Socialization used to be one of the most important characteristics that distinguish new media from traditional media. The features of social function, such as strong interaction, timely feedback, strong cohesion, and easy dependence, help new media grow and split rapidly. However, at the moment when the new media ecology has been formed and is constantly evolving, TV workers should speed up the reconstruction of content production ideas, quickly grasp the new trend of socialization in TV content production, so as to realize the functional shift from “information content production” to “weaving social relations”, and use the “new” TV media thinking to create TV content more in line with the law of communication.In the Internet era, the boundaries of social space have become very blurred, and technological progress has also made social networking more convenient. The social turn of TV content production is just the instinctive appeal of citizens in the Internet era who are eager to be seen and heard.