뷰티전공 대학생의 도전정신이 창업효능감과 창업의지에 미치는 영향

Abstract

This study examined the effects of a challenging spirit on entrepreneurial self-efficacy and entrepreneurial intention, as well as the mediating effect of entrepreneurial self-efficacy on the relationship between a challenging spirit and entrepreneurial intention, targeting beauty major college students aiming to start a one-person business or a beauty shop that can be launched with a small amount of capital. The results are as follows. First, a challenging spirit was found to have a positive effect on both entrepreneurial self-efficacy and entrepreneurial intention. Second, entrepreneurial self-efficacy was found to positively affect entrepreneurial intention. Third, regarding the mediating effect of entrepreneurial self-efficacy on the influence of a challenging spirit on entrepreneurial intention, it was found that a challenging spirit not only directly increases entrepreneurial intention but also enhances it by boosting entrepreneurial self-confidence. This suggests that a challenge spirit boosts entrepreneurial confidence and further increases the will to start a business, highlighting the importance of entrepreneurship education programs for those who intend to establish a startup