뷰티서비스산업 종사자들의 WLB가 조직몰입에 미치는 영향 조직문화 매개효과를 중심으로

Abstract

This study aimed to explore the relationship between work-life balance, organizational culture, and organizational commitment among beauty service workers. To achieve this, a survey was conducted in Daejeon and Chungcheongnam-do from November 21 to December 15, 2024. A total of 258 responses were analyzed to examine how work-life balance influences organizational culture and organizational commitment. Additionally, the study investigated the mediating role of organizational culture in this relationship. The findings are as follows: First, work-life balance had a positive (+) effect on organizational culture (B=0.643, p<0.01), suggesting that higher levels of work-life balance contribute to a more positive organizational culture. Second, work-life balance had a negative (-) effect on organizational commitment (B=-0.120, p<0.05), indicating that as individuals strive to balance their personal and professional lives, their commitment to the organization may decrease. Third, organizational culture had a negative (-) effect on organizational commitment (B=-0.016, p<0.001), implying that as organizational culture strengthens, organizational commitment may decline. Fourth, in examining the mediating effect of organizational culture in the relationship between work-life balance and organizational commitment, work-life balance had a direct negative (-) effect (β=-0.115, t=-1.238, p<0.01). However, when mediated by organizational culture, it showed a positive (+) effect (β=0.043, t=0.464, p<0.01), indicating a partial mediation effect. These results suggest that an excessive emphasis on work-life balance may weaken employees' sense of responsibility and goal orientation, potentially leading to lower organizational commitment. Therefore, beauty service owners should not only support work-life balance but also cultivate a positive organizational culture to effectively enhance employees' commitment to the organization.