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브라질 항공산업 발전과정에서 기업가의 역할

Entrepreneur and Brazilian Aircraft Industry

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Founded in 1969 as a Gov't owned company, Embraer has become international manufacturer of regional commercial jet aircraft. After being privatized in 1994, Embraer came to face new turning point. E mbraer, by taking advantage of niche market, embarked on a new project of producing ERJ-145 which turned out to be a great success taking a company out of the red and putting it into the black. Embraer, now the fourth largest airline manufacturer, owes her present status to the production of ERJ-145. Most of the papers on the sources of Embraer's competitiveness focus on Gov't factors: ① Gov't supports in the form of aircraft order for military purposes ② Gov't special favors in financing and taxation ③ Gov't sponsored education system ④ heavy investment in R&D ⑤ well educated and low cost labor input ⑥ prudent capital allocation decision This paper does not deny the important roles played by the Brazilian Govn't in her efforts to develop aircraft industry. But this paper argues that in the absence of entrepreneurial capacity, Embraer could not have succeeded in producing new model like ERJ-145 because, as Kirzner put it, entrepreneurial alertness is essential in finding out what type of product best serve the market. This paper bring into light how important entrepreneurial capacity was in transforming Embraer into a highly competitive enterprise.

Abstract

Founded in 1969 as a Gov't owned company, Embraer has become international manufacturer of regional commercial jet aircraft. After being privatized in 1994, Embraer came to face new turning point. E mbraer, by taking advantage of niche market, embarked on a new project of producing ERJ-145 which turned out to be a great success taking a company out of the red and putting it into the black. Embraer, now the fourth largest airline manufacturer, owes her present status to the production of ERJ-145. Most of the papers on the sources of Embraer's competitiveness focus on Gov't factors: ① Gov't supports in the form of aircraft order for military purposes ② Gov't special favors in financing and taxation ③ Gov't sponsored education system ④ heavy investment in R&D ⑤ well educated and low cost labor input ⑥ prudent capital allocation decision This paper does not deny the important roles played by the Brazilian Govn't in her efforts to develop aircraft industry. But this paper argues that in the absence of entrepreneurial capacity, Embraer could not have succeeded in producing new model like ERJ-145 because, as Kirzner put it, entrepreneurial alertness is essential in finding out what type of product best serve the market. This paper bring into light how important entrepreneurial capacity was in transforming Embraer into a highly competitive enterprise.

참고문헌 (13)

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  2. 송정만, "항공시장에서 니치마켓 전략을 펼친 엠브라에르" (2005), emars
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  9. "이종걸(1999). “Entrepreneur and Technological change", 󰡔KER vol15󰡕, 한국경제학회. “브라질 항공산업의 엔진 엠브라에르”, 『조선경제』, 2010년 1월 12일", ~ (1999)
  10. KOTRA, "브라질 항공산업시장동향" (2007)
  11. KOTRA, "캐나다 항공산업동향" (2007)
  12. LG Business Institute, "미래 유망산업 현장을 가다", CEO Information (2010), 경영연구실. 미래연구실. 삼성경제연구소
  13. Eleanor Broad, "Embraer's Creation of Value for Shareholders and the Brazilian Economy", Chazen Web Journal of International Business󰡕 (2005), Columbia Business School

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