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Outils et succès du soft power coréen : entre reconnaissance internationale et nation branding

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초록

한국 소프트 파워의 영향력 증대는 한류라는 한국 대중문화의 확산과 이에 상응하는 정부의 전략이 맞물려 이루어낸 결과물 이다. 아직도 상당히 분산되어 있고 불분명한 면이 있지만 한국 소프트 파워는 국제 무대에서 한국에 대한 인식 증진 및 한국과 그 특성에 대한 진흥이라는 놀랄만한 훌륭한 결과를 축적하고 있다. 단순히 국제사회에서 « 한국에 대한 인식» 의 제고에 제한되지 않은, 보다 지속가능한 한국 소프트 파워 발전을 위해서는 한국이 가지고 있는 자원의 최적화 및 공공 기관의 적극적인 참여가 절실히 필요하다.

참고문헌 (51)

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