文化的传播策略与国家软实力的提升 ——以中韩两国为例
Cultural Communication Strategies and the Improvement of National Soft Power ——Take China and Republic of Korea for Examples
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초록
软实力是国家综合实力的重要组成部分，多个国家在提升软实力方面采取了各种举措，效能却存在很大的差异，重要原因在于文化的传播策略和手段问题。本文以中韩两国为例，总结文化传播策略对于软实力的影响。两国的共性特征在于政府层面的重视，但是由于文化产业化、传播内容等方面的差异，其文化转换成软实力的效果有很大的不同。总体而言，韩国的成功经验更为丰富，中国还处于发展的进程之中。
Abstract
Soft power is an important part of national comprehensive strength, many countries has taken all kinds of measures to improve the level of soft power, but there are big differences of efficiency. Important reason lies in the cultural communication strategy. This paper takes China and Republic of Korea as examples to sum up the influence of cultural communication strategy on soft power. The common characteristics of the two countries is the importance of government. However, due to differences in cultural industrialization and dissemination content, there are still great differences in the effect of cultural transformation into soft power. Overall, Republic of Korea has more successful experiences and China is in the process of development.
참고문헌 (5)
- 约瑟夫, "软实力", pp.15~16 (2013), 中信出版社
- "习近平总书记重要讲话读本" (2014), 学习出版社, 人民出版社
- 肖永明, "中国文化软实力建设视域中的对外文化传播", 现代传播, (5), pp.7~ (2010)
- 约瑟夫, "软力量：世界政坛成功之道" (2005), 东方出版社