국내외 기업의 멸종 위기 동물 보호 캠페인 사례 연구
A Case Study on the Protection of Endangered Species Campaign in Domestic and Foreign Companies
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초록
본 연구는 국내외 기업의 멸종 위기 동물 보호 캠페인 사례를 분석하고 개선점과 방향성을 제시하는 데 목적이 있다. 따라서 본고에서는 중소기업 이상의 국내와 해외 기업을 연구 대상으로 설정하여, 멸종 위기 동물 보호 캠페인 사례와 특징을 분석하였다. 연구 결과 국내에는 규모가 큰 환경 보호 단체와 협력하여 진행하는 프로젝트 중심의 캠페인이 주류를 이루었고, IT 강국답게 통신사와 전자 브랜드의 캠페인 사례를 찾아볼 수 있었다. 해외 기업의 경우 브랜드가 독립적으로 환경 보호에 참여하고, 패션이나 코스메틱 브랜드 캠페인 사례가 쉽게 눈에 띄었다. 본 연구는 이러한 특징을 바탕으로 앞으로 동물 보호 캠페인의 개선점과 나아갈 방향을 제시해보고자 한다.
Abstract
The purpose of this study is to analyze the cases of endangered species protection campaigns of domestic and foreign enterprises and to present improvement points and direction. Therefore, this study analyzed the cases and characteristics of the campaign by setting above small and medium sized domestic and foreign companies as subjects for research. The study found that there were mainly campaigns conducted in cooperation with large environmental organizations in Korea, and as an IT powerhouse, there were examples of such campaigns. Foreign companies independently participated in environmental protection, and cases of fashion and cosmetic brand campaigns were easily found. Based on these characteristics, this study aims to present improvements and directions for animal protection campaigns in the future.
참고문헌 (15)
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