반달가슴곰 P.I(Project Identity)를 적용한 응용상품 개발연구

Abstract

This study is to develop Public Relations campaign goods for the endangered Manchurian Black Bears of Jiri Mountain. This study belongs to the third phase of the project. The P.I (Project Identity) was developed symbolically and a representative cartoon character was designed through the first and second phases respectively. The objective of this study is to induce people to be interested in and to participate in endangered species activism directly and indirectly by developing useful products from previous phases. A product portfolio is suggested by considering P.R. strategies. Design factors from the first and second phases are utilized. Depending on the nature of the items, some products are designed by emphasizing P.I images and some are designed mainly with cartoon character images. To select final product design reflecting the target user's preferences, one thousand subjects responds to a questionnaire. Through the analysis of the questionnaire, the final products are selected and designed by assigning products appropriately for the product portfolio in order to effectively, strategically, and simultaneously promote the protection and restoration of the Manchurian Black Bear.