환경문제 컬래버레이션에 관한 패션디자인 연구

Abstract

This study investigates the characteristics of design in environment-friendly collaboration of fashion industry in relation to environmental problems. From the 21st century to the present, I have investigated the limited scope and analyzed the related meanings and characteristics of the cases including the design products conscious of environmental problems in fashion brands and the related collaborations in marketing. The results showed the following characteristics. The first, the design that shapes the natural objects is the mainstream. Typical examples are images of very few animals that are disappearing due to climate change and environmental problems, mostly natural monuments. Second, graphic design using various logos is the main image. This is often done primarily for campaign purposes and contains contents for environment-friendly materials. Using organic materials or using Korean paper, bamboo material and PLA materials, it plays a role of informing the importance of biodegradation. Fourth, it is designed by disassembling and dissolving products or materials by up-cycling design method. In conclusion, the role of fashion design expressed by environmental problem collaboration is above all, the role of communication for protection of environment and problem recognition is important and consciousness of solidarity between producers and consumers as constantly plays an important role.