특허갱신료 지불주기가 특허권 유지 의사결정에 미치는 효과에 관한 연구: 매몰비용과 보유효과를 중심으로
A study on the effect of the renewal-fee payment cycle in the decision of patent right retention: focusing on the sunk cost and endowment perspective
1
조회
0
다운로드
1
인용
0
참고문헌
키워드
초록
본 연구에서는 특허의 유지 및 포기에 관한 의사 결정에 있어서 특허권자의 경제적이고 합리적인 의사결정 요소가 아닌 감정적 요소가 의사결정에 어떠한 영향을 미치는지를 파악하고, 이를 기반으로 특허정책의 새로운 기준을 제시하고자 하였다. 이를 위하여, 우선 한국특허의 특허권자별 특허보유기간에 따른 특허포기 유형을 분석하였으며, 설문조사 방법을 사용하여 매몰비용편향, 보유효과와 커플링 관점에서 특허권자에 따른 차이가 있는 지를 검증하였다. 연구결과, 개인과 중소기업이 대기업보다 상대적으로 의사결정에 있어서 매몰비용과 보유효과에 대한 감정적 편향이 크게 나타났으며, 의사결정 경험이 증가함에 따라 매몰비용효과가 감소하였다. 또한, 특허갱신료 지불주기 단축이 특허권의 사용의지의 상승에도 긍정적 영향을 미치는 것으로 파악되었으며, 특히 특허권자가 개인과 중소기업일 때 대기업인 경우보다 그 상승효과가 크게 나타남을 확인할 수 있었다. 본 연구결과는 특허권자의 성향을 기반으로 특허자산의 낭비적 요인을 최소화하는 정책을 수립함에 있어 일조를 할 수 있을 것으로 기대된다.
Abstract
The purpose of this study was to research how emotional factors affect decision-making on the maintenance and abandonment of a patent, and to present new criteria for patent policies. The types of Korean patent abandonment were analyzed according to the patent holding period, and a questionnaire survey was carried out to verify whether there are differences among patentees in terms of sunk cost bias, endowment effect, and coupling or not. Individuals and small and medium-sized enterprises showed relatively greater emotional bias toward sunk cost and endowment effect than large companies, and the sunk cost effect decreased as decision-making experience increased. In addition, the reduction in the payment cycle of the patent renewal fee has a positive effect on the increase in the willingness to use the patent right, and the individuals and small and medium-sized enterprises has a greater synergistic effect than the case of large companies, in particular. This study are expected to play a part in establishing policies to minimize wasteful factors of patent assets based on the propensity of the patentees.
참고문헌 (44)
- Herbert A. Simon, "Models of bounded rationality: Empirically grounded economic reason", pp.291~294 (1997), The MIT Press
- James Bessen, "Sequential innovation, patents, and imitation", RAND Journal of Economics, 40(4), pp.611~635 (2009)
- Federico Munari, "The Economic Valuation of Patents: Methods and Applications" (2011), Edward Elgar Publishing
- Jacob Jacoby, "What about disposition?", Journal of marketing, 41(2) (1997)
- Seshadri, Usha, "Disposition of Mobile Phones: Effects of Emotional Significance and Possession Attachment", International Journal of Management Research and Reviews, 3(10), pp.3595~3603 (2013)
- Robin A. Coulter, "TO RETAIN OR TO RELINQUISH: EXPLORING THE DISPOSITION PRACTICES OF PACKRATS AND PURGERS", Advances in Consumer Research, 30, pp.38~43 (2003)
- Stephanie Plamondon Bair, "The Psychology of Patent Protection", Connecticut Law Review, 48(2) (2015)
- Bruce C. Greewald, "Creating A Learning Socity" (2015), Colimbia University press
- Adam Karbowski, "Controversy over the economic justifications for patent protection", Procedia Economics and Finance, (5), pp.393~402 (2013)
- Richard Gilbert, "Optimal Patent Length and Breadth", The RAND Journal of Economics, 21(1), pp.106~112 (1990)
- F. M. Scherer, "Nordhaus' Theory of Optimal Patent Life: A Gemetric Reinterpretation", American Economic Review, 62(3), pp.422~427 (1972)
- "Korea Patent Law Article 1,29"[URL]
- Branstetter, L., "Do stronger intellectual property rights increase international technology transfer? Empirical evidence from U.S. firm-level Panel data", Quarterly Journal of Economics, 121(1), pp.321~349 (2006)
- Qian, Y., "Do national patent laws stimulate domestic innovation in a global patenting environment?", Review of Economics and Statistics, 89(3), pp.436~453 (2007)
- Sakakibara, M., "Do stronger patents induce more innovation? Evidence from the 1988 Japanese patent law reforms", Rand Journal of Economics, 32(1), pp.77~100 (2001)
- The Patent Lottery:Exploiting Behavioral Economics for the Common Good, "Dennis D. Crouch", 31~ (2008)
- Mark A. Lemley, "Probabilistic Patents", Journal of Economic Perspectives, 19 (2005)
- Yong Muk Choi, "A study on the time-dependent changes of the intensities of factors determining patent lifespan from a biological perspective", World Patent Information, 54, pp.1~17 (2018)
- "Patent Maintenance Fees" (2012)[URL]
- Cornelli, Francesca, "Patent renewals and R&D incentives", The Rand Journal of Economics, 30(2) (1999)
- 이성상, "특허의 경과기간과 활용 가능성에 대한 실증분석과 시사점", 지식재산연구, 8(2), pp.39~56 (2013), 한국지식재산연구원[DOI]
- Intellectual Property Statistics for 2018, "Korea Intellectual Property Office", KIPO, ~ (2019)
- European Patent Office, "IP5 Statistics Report 2018 Edition", fiveIPoffices, 73~74 (2018)
- Richard H. Thaler, "Nudge:Improving Decisions bout Health, Wealth, and Happiness" (2008), Yale University Press
- Richard H. Thaler, "Libertarian Paternalism", American Economi Reveiw, 93(2), pp.175~179 (2003)
- Hal R Arkes, "The psychology of sunk cost", Organizational Behavior and Human Decision Processes, 35(1), pp.124~140 (1985)
- John T. Gourville, "Payment depreciation: The behavioral effects of temporally separating payments from consumption", Journal of Consumer Research, 25(2), pp.160~174 (1998)
- Richard Thaler, "Toward a positive theory of consumer choice", Journal of Economic Behavior and Organization, pp.39~60 (1980)
- Parkinson & Cyril Northcote, "Parkinson's Law", The Economist, ~ (1955)
- A. John Maule, "Effects of time-pressure on decision-making under uncertainty: changes in affective state and information processing strategy", Acta Psychologica, 104(3), pp.283~301 (2000)
- Christine M. Smith, "Investment Decisions by Individuals and Groups in `Sunk Cost' Situations: The Potential Impact of Shared Representations", Gropu Processes & Intergroup Relations, 1(2), pp.175~189 (1998)
- Drazen Prelec, "The Red and the Black: Mental Accounting of Savings and Debt", Marketing science, 17(1) (1998)
- John A. List, "Does Market Experience Eliminate Market Anomalies?", The Quarterly Journal of Economics, 118(1), pp.41~71 (2003)
- Ned Augenblick, "The sunk-cost fallacy in penny auctions", The Review of Economic Studies, 83(1), pp.58~86 (2016)
- Anton D. Navarro, "The sunk time effect: An exporation", Journal of behavioral decision making (2009)
- Anton D. Navarro, "The sunk cost effect in pigeons and humans", journal of the experimental Analysis of Behavior (2005)
- Bianchi, Constanza, "Sell, give away, or donate: an exploratory study of fashion clothing disposal behaviour in two countries", The International Review of Retail, Distribution and Consumer Research, 20(3), pp.353~368 (2010)
- Daniel Kahneman, "The endowment effect, loss aversion, and status quo bias", The Journal of Economic Perspectives, 5(1), pp.193~206 (1991)
- Richard Wiseman, "Shoot for the Moon: How the Moon Landings Taught us the 8 Secrets of Success" (2009), Quercus Publishing
- 박소진, "소비행동의 적극성에 대한 매몰비용압력과 거래커플링의 효과에 관한 연구", 마케팅연구, 17(1), pp.97~132 (2002), 한국마케팅학회
- 이상완, "거래비용요소가 협력관계 지속요인, 관계만족도, 경영성과에 미치는 영향", 디지털융복합연구, 12(4), pp.133~143 (2014), 한국디지털정책학회[DOI]
- Gaetan de Rassenfosse, "Are Patent Fees Effective at Weeding out Low-quality Patents?", Journal of Economics & Management Strategy, 27(1), pp.134~148 (2018)
- Rochelle Dreyfus, "Pathological Patenting: The PTO as Cause or Cure", Michigan Law Review, 104(6) (2006)