중소기업의 국제지향적인 신제품전략이 성과에 미치는 영향
International Orientation and NPD Performance of Korean SMEs
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초록
최근 자유무역의 확대로 중소기업의 국제화가 가속화되고 있다. 중소기업은 대기업에 비해 자원과 국제경험의 부족으로 경쟁에서 어려움을 겪게 되지만, 국내시장이 협소하기 때문에, 해외시장의 판매 기회를 찾고, 향후에 시장 경쟁력을 높이기 위해서 중소기업의 국제화는 증가하고 있다. 또한 국제시장에서 제품수명주기가 짧아지면서 신속한 신제품개발은 기업의 성과를 높이는데 중요한 요인으로 부각되고 있다. 따라서 본 연구는 한국 중소기업을 대상으로 국제화와 신제품 전략을 함께 보고자하며, 국제지향적인 신제품전략이 성과에 미치는 영향을 보고자 한다. 또한 기존문헌에 의하면 내․외부 환경적 요인이 신제품성과에 영향을 미치고 있음을 시사하고 있기 때문에, 환경 불확실성과 조직통합의 조절 효과를 보고자 한다. 연구결과, 첫째, 국제지향성은 신제품성과에 긍정적인 영향을 주는 것으로 나타났다. 둘째, 환경불확실성은 부의 조절효과를 보여, 환경이 불확실할수록 국제지향성과 신제품성과와의 관계는 약해지는 것으로 나타났다. 마지막으로, 조직통합은 국제지향성과 성과 간의 관계에 유의한 조절효과를 주지 않는 것으로 나타났다.
Abstract
Recently, internationalization of SMEs are getting accelerated due to the expansion of free trade. Since SMEs have difficulties from a scarcity of resources and a lack of international experience, they might have less competitive advantages than large companies. Despite of these problems, SMEs have entered overseas markets increasingly for heightening opportunities and competitiveness. In addition, as the product life cycle is getting shorter in international market, the prompt development of new products becomes important an element to increase corporate performance. Therefore NPD strategies of SMEs are important to increase a competitive advantage. From these views, this study focuses on NPD strategies of Korean SMEs, and how their international orientation affects on NPD performance. In addition, this study will be showed the moderator effects of external and internal environmental factors on relationship between international orientation and performance. The findings of this study indicated that the international orientation affects on NPD performance positively. Second, the market uncertainty shows a negative moderator effect by decreasing the relationship between international orientation and NPD performance. Finally, the functional integration doesn't show a meaningful moderator effect.
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