소셜 네트워크 서비스(SNS)와 소셜 네트워크 게임(SNG) 사용자들 사이의 양방향 상호작용

Abstract

Social network games are a form of online game that maximizes social activities such as user engagement and relationships based on social network platforms such as Facebook and KakaoTalk.Traditional social network games, however, encourage gamers to promote the game by sending a one-way message to friends connected to the social network. One-way interactions, such as public relations delivery, can provide a negative experience in promoting online connections and relationships. This paper proposes a direct and indirect two-way interaction method between game users and social network users to improve user participation and relationships in social network games. To implement this method, we developed a Tetris game with synchronous and asynchronous interaction with Facebook users. In addition, this study analyzed the effect of the proposed interaction method on the intimacy and binding between SNS and SNG users. As a result, the proposed interaction was found to be at least 30% more effective in intimacy and relationships than the traditional interaction. Based on these results, we expect that this study will contribute to increasing intimacy and homogeneity among social network game users.