식민지기 홍보 이미지 자료를 통한 경성에서의 박람회 연구

Abstract

In Gyeongseong during the colonial period, many expositions were held, starting with the 1915 Joseon Trade Fair, the 1923 Joseon Industry Exhibition, the 1926 Joseon Exhibition, the 1929 Joseon Exhibition, the 1935 Joseon Industry Exhibition, and the 1940 Joseon Grand Exhibition. This thesis examines the exhibition held in Gyeongseong during the colonial period through the promotional image materials. As image materials, we looked at not only printed materials such as posters, picture postcards, and invitations, but also admission tickets, propaganda towers, and memorabilia. Joseon Government-General chose Gyeongbokgung as the venue for the exhibition. This was 'public spaceization' and 'deauthorization', and it was a general direction to reorganize the existing power space in modern times. However, considering that many traditional buildings appear in promotional image materials such as posters, it seems that, unlike general imperialism, the attitude toward evaluating the old power space was not negative. And street promotional materials such as propaganda towers and decorations created a vista landscape on the main street of Gyeongseong. Through a diachronic comparison of promotional image materials, it was confirmed that the emphasis on Joseon locality appeared not only in the 1929 Joseon Exhibition, but also in the exhibitions held at other times. ‘Joseon on the path to civilization’ was more effective in rationalizing the ongoing colonial rule. The image of women in the poster can be explained as colonialism or Orientalism, but it was basically an expression of sexual objectification and fixed gender roles, and there were differences depending on the period.