1915년 조선물산공진회의 관광적 성격

Abstract

This paper tried to understand modern tourism characterized by popularization and industrialization through Chosun(朝鮮) Local Products Expo. Chosun Local Products Expo in 1915 was intended to be used as a venue to promote the legitimacy of Japanese colonial rule by publicizing the achievements of Japanese colonial rule not only to the public of colonial Chosun, but also to Japan and even Western society. To this end, the Japanese Government General of Korea prepared infrastructure such as publicity through various media, new construction and repair of road and electric railroad. In the process, land and houses owned by Koreans were looted, and various rights of interest were provided to Japanese capital, mainly Japanese living in Chosun. The Japanese Government General of Korea seems to have set the criteria for the successful hosting of Chosun Local Products Expo on the mobilization of visitors. In addition to the Japanese Government General of Korea, Kaninnomiya Kotohito (閑院宮載仁親王) ordered a visit to the Chosun Local Products Expo, and tried to mobilize visitors through discounts on rail and ship fares. In addition, not only various exhibitions but also entertainment and rest facilities were created at the Expo venue for the convenience of visitors. A wooden wall was installed and lanterns were hung along the road from Hwangto-hyeon to Gwanghwamun, and an electric light was installed in the center of Gyeongseong city to make it possible to tour the city at night. In addition, posters and picture postcards commemorating the Chosun Local Products Expo were published, advertisements in newspapers and booklets, and large and small signs and picture signs were conducted extensively to heighten the festive atmosphere. In addition to the Gyeongseong Sponsorship Association, sponsorship associations were organized in each province. The sponsorship association not only sponsors Chosun Local Products Expo, but also focuses on activities to promote tourism in their hometown and attract tourists. The persons participating in sponsorship associations were the high-ranking officials of the Japanese Government General of Korea, the heads and governors of the Bu and Gun, and the capitalists of the region. In the case of Gyeongseong Sponsorship Association, activities were carried out to make up for insufficient accommodation facilities. To mobilize spectators, the Japanese Government General of Korea not only provided travel expenses in various ways, such as side jobs, savings, and subsidies, etc., but also Gyeonggi Provincial Police Department enacted the 'Temporary Accommodation Rules' and took measures to mobilize visitors, such as permitting temporary lodging businesses during the Expo period. These spectators were mainly recruited by government organizations such as provinces, prefectures, counties, and myeons, as well as the viewing promotion associations and school associations and visited Chosun Local Products Expo under the name of 'tourist group' after the name of the region. Tourist groups in each region were led by the governor, county officials, or executives of government-related organizations. The audience was centered on middle-class people who are the opinion leaders of the local community, and after watching, they had to report their impressions and feelings to the local residents through a report meeting, etc. In the end, Chosun Local Products Expo was an attempt to secure the legitimacy of colonial rule by publicizing the achievements of Japanese colonial rule to Koreans, Japanese, and even the West but some regions sought to revitalize the local economy by attracting tourists based on the Chosun Local Products Expo. Furthermore, tourism development on Mt. Geumgang began, and tourism development was also promoted in Suwon and Incheon. Therefore, when understanding Chosun Local Products Expo, it is thought that a deeper understanding of Chosun Local Products Expo can be reached if it is understood not only from the conventional point of view but also from the point of view of tourism.