시선 추적을 통한 광고사진 시지각 기초 연구: 사진의 선호도, 위치, 톤의 변화에 따른시 지각 반응 중심으로

Abstract

In this study, the probability of evaluating a long-time seeing photograph as a good photograph is about 77.5%, confirming the point that the photographer can take a long-time photograph. It was observed that there was some tendency to gaze on the left photograph first, but there was no significant difference in the total time gaze on the left photograph. Since the left and right photographs are the same gaze level, the photographs on the left side can not be said to be highly favorable. However, 57.9% of the photographs gaze for the first time on the left or right side were observed to be more favorable to observe longer. In this case, when the first gaze image was selected as good image, the average was 70%. In the case of the experiment on the tone, it was observed that the more contrast tone of the background and the costume were, the longer the gaze of the costume was and the longer it was. It is thought that this can give some suggestions to the people in fashion photography. This study verifies and analyzes various elements of a photograph using a eye tracker. In the future, it will be a meaningful point for photography research to examine how the elements of photography influence through various researches, and it is judged that these studies provide various implications for advertising photographs.