시각적 주목도에 따른 사진 이미지 선호도 기초 연구

Abstract

This study using eyetracker analyzed gaze movement with a certain purpose of showing two photographic images together and selecting a preferred image through them. For this purpose, it can be seen that the left and right images are checked through the saccard movement for a quick time. First, in the case of men and women, when the same image is shown, in general, the preferences are similar, but in the case of specific images, it was confirmed that such preferences may differ. This difference in preference is analyzed as a tendency according to likes and dislikes. It can be concluded that certain differences in preferences between men and women are generally similar, but clearly occur in the case of certain images. The relationship between the first image and preference was examined. In the case of staring at an image, there was a weak tendency to prefer the image that was stared at first, but it occurred. For men, it was 55.23%, and for women, it was 55.9%. The relationship between intensively viewed images and preference is as follows. The correlation between the image with a high heatmap and preference was consistently high in influence, with 73.46% for men and 72.69% for women. The implications as a producer through these indicators are as follows. First, it is necessary to discover factors that can have a certain influence on image preference according to men and women. In addition, you should be able to analyze the factors that your gaze first sees and reflect them in the production. Also, it takes advantage of the fact that there is a certain relationship between image preference and intensive viewing depending on the length of the viewing time. In other words, it opens the possibility that the first photo you see and see for a long time is the photo with high preference.