광고 모델의 시선 방향이 광고 효과에 미치는 영향 – 안구운동추적 연구 –

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참고문헌 (52)

1. 강인숙, "화장품 광고 모델의 속성이 여성 소비자의 구매욕구에 미치는 영향", Archives of Design Research, pp.37~48 (2001)
2. 김명숙, "국제광고에 있어서 광고모델유형이 광고태도 및 브랜드 태도에 미치는 영향: 제품유형의 조절적 역할을 중심으로", 국제경영리뷰, 14(3), pp.47~70 (2010), 한국국제경영관리학회
3. 김양훈, "광고텍스트에 대한 텍스트분석", 독어교육, 25, pp.7~198 (2002), 한국독어독문학교육학회
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5. 김영조, "브랜드 네임에 대한 조절적 동기 효과: 브랜드 민감도의 역할", 한국심리학회지: 소비자·광고, 10(1), pp.1~12 (2009), 한국소비자·광고심리학회[DOI]
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