시선 추적을 활용한 패션 디자인 인지에 관한 연구
A Study on Fashion Design Cognition Using Eye Tracking
1
조회
0
다운로드
1
인용
0
참고문헌
키워드
초록
This study investigated the cognitive process of fashion design images through eye activity tracking. Dif- ferences in the cognitive process and gaze activity according to image elements were confirmed. The results of the study are as follows. First, a difference was found between groups in the gaze time for each section according to the model and design. Although model diversity is an important factor leading the interest of observers, the simplicity of the model was deemed more effective for observing the design. Second, the examination of the differences by segments regarding the gaze weight of the image area showed differences for each group. When a similar type of model is repeated, the proportion of face recognition decreases, and the proportion of design recognition time increases. Conversely, when the model diver- sity is high, the same amount of time is devoted to recognizing the model’s face in all the processes. Additionally, there was a difference in the gaze activity in recognizing the same design according to the type of model. These results enabled the confirmation of the importance of the model as an image recognition factor in fashion design. In the fashion industry, it is important to find a cognitive factor that attracts and retains consumers’ attention. If the design recognition effect is further maximized by finding service points to be utilized, the brand’s sustainability is expected to be enhanced even in the rapidly changing fashion industry.
Abstract
This study investigated the cognitive process of fashion design images through eye activity tracking. Dif- ferences in the cognitive process and gaze activity according to image elements were confirmed. The results of the study are as follows. First, a difference was found between groups in the gaze time for each section according to the model and design. Although model diversity is an important factor leading the interest of observers, the simplicity of the model was deemed more effective for observing the design. Second, the examination of the differences by segments regarding the gaze weight of the image area showed differences for each group. When a similar type of model is repeated, the proportion of face recognition decreases, and the proportion of design recognition time increases. Conversely, when the model diver- sity is high, the same amount of time is devoted to recognizing the model’s face in all the processes. Additionally, there was a difference in the gaze activity in recognizing the same design according to the type of model. These results enabled the confirmation of the importance of the model as an image recognition factor in fashion design. In the fashion industry, it is important to find a cognitive factor that attracts and retains consumers’ attention. If the design recognition effect is further maximized by finding service points to be utilized, the brand’s sustainability is expected to be enhanced even in the rapidly changing fashion industry.
참고문헌 (37)
- Amatulli, C., ""Mix-and-Match"fashion trend and luxury brand recognition-An empirical test using eye-tracking", Fashion Theory, 20(3), pp.341~362 (2016)[DOI]
- 채희주, "서포터즈의 온라인 리뷰 유형에 따른 패션 브랜드의 온라인 인상형성과 구전효과에 대한 연구", 한국의류산업학회지, 18(1), pp.15~26 (2016), 한국의류산업학회
- Choi, D. S., "Ergodesign" (2002), Ahn Graphics
- Choi, Y. L., "Eye tracking system status and utilization", Digital Contents Society Review, 8(1), pp.9~14 (2012)
- 정혜녕, "광고 모델의 위치와 시선 방향이소비자의 시각적 주의, 태도 및재인에 미치는 효과: 안구운동추적기법을 중심으로", 광고학연구, 29(7), pp.29~53 (2018), 한국광고학회[DOI]
- "Data generation diagram"[URL]
- "Doosan Encyclopedia" (2009), Doosan Donga
- Hancock, J. T., "Impression formation in computer-mediated communication revisited", Communication Research, 28, pp.325~347 (2001)[DOI]
- Holmqvist, K., "Eye tracking - A comprehensive guide to methods and measures" (2011), Oxford University Press
- Hu, F., "Eye-tracking study of woman coat's brand style", Chinese Journal of Ergonomics, 15(2), pp.27~32 (2009)[DOI]
- "Issey Miyake 2014 S/S"[URL]
- 장동민, "초등 예비교사와 경력교사의 국어과 교수·학습 과정안 읽기 양상 비교 분석: 시선추적장치를 활용하여", 학습자중심교과교육연구, 21(3), pp.373~401 (2021), 학습자중심교과교육학회[DOI]
- "Jean-Paul Gaultier 2014 S/S"[URL]
- 조혜련, "시선추적을 활용한 방해자극 유형에 따른 단어재인 과제에서 청년층과 노년층 간 수행력 비교", Communication Sciences and Disorders, 24(1), pp.186~204 (2019), 한국언어청각임상학회[DOI]
- Ju, H. W., "Fashion advertisements and young women-Determining visual attention using eye tracking", Clothing and Textiles Research Journal, 28(3), pp.159~173 (2010)[DOI]
- Just, M., "A theory of reading-From eye fixations to comprehension", Psychological Review, 87(4), pp.329~354 (1980)[DOI]
- Kaiser, S. B., "The social psychology of clothing: Symbolic appearances in context" (1990), Macmillan
- 김세은, "유아의 그림책 읽기 활동에 대한 시선 추적 연구: 이미지 유형과 읽기 수준을 중심으로", 열린유아교육연구, 24(5), pp.293~313 (2019), 한국열린유아교육학회[DOI]
- Kim, S. Y., "A study on recognition receptivity in UI design of digital news: Focused on digital media news contents", doctoral, pp.2010
- Leary, M. R., "Impression management-A literature review and two-component model", Psychological Bulletin, 107(1), pp.34~47 (1990)[DOI]
- 이병호, "유아용 시선 추적 장치의 개발 연구", 한국콘텐츠학회 논문지, 19(7), pp.91~98 (2019), 한국콘텐츠학회[DOI]
- 이재화, "제품 사용 환경의 사용자 초기 감성 측정 방법에 관한 연구", 감성과학, 13(1), pp.111~120 (2010), 한국감성과학회
- 이정민, "사용자의 욕구 · 기억 체계와 디자인의 연관성 : 관련 인지심리 원리 연구", 한국공간디자인학회 논문집, 14(6), pp.271~286 (2019), 한국공간디자인학회[DOI]
- 이경화, "Development of Reading Ability Diagnosis Indicators using Eye tracker", Brain, Digital, & Learning, 9(2), pp.19~28 (2019), 뇌·AI기반교육연구소[DOI]
- 이신영, "패션쇼 모델의 외적 통일성 정도에 따른 디자인 컨셉 분석 - 2014년 S", S Paris Collection을 중심으로 -, 2015, pp.17(5), 718~730[DOI]
- 이신영, "패션 모델 유형 변화에 따른 디자인 인지 차이에 관한 연구- 시선추적을 활용한 탐색적 분석 -", 한국의류산업학회지, 20(2), pp.167~176 (2018), 한국의류산업학회[DOI]
- Neisser, U., "Cognitive psychology" (1967), Englewood Cliff
- 박정열, "인상형성의 능동적 정보탐색: 남녀 차이와 세대 차이를 중심으로", 한국심리학회지:여성, 12(2), pp.123~143 (2007), 한국여성심리학회[DOI]
- Park, J., "Exploring product com-munication between the designer and the user through eye-tracking technology", International Journal of Fashion Design Technology and Education, 5(1), pp.67~78 (2012)[DOI]
- 박정훈, "실시간 시선 추적기반 스마트 의료기기 고찰", 스마트미디어저널, 10(1), pp.9~15 (2021), (사)한국스마트미디어학회[DOI]
- 박상일, "시선추적 반응을 활용한 스포츠 스폰서십 인쇄광고 연구", 한국스포츠학회, 19(1), pp.347~355 (2021), 한국스포츠학회
- 유미현, "시선추적 기법을 이용한 주얼리 광고이미지의 주의집중 이동 특성", 한국디자인리서치, 4(4), pp.167~177 (2019), 한국디자인리서치학회[DOI]
- 송현순, "실과 교과서의 내용 탐색 과정에서 나타나는 초등학생의 시선 추적 연구", 한국실과교육학회지, 31(4), pp.69~89 (2018), 한국실과교육학회[DOI]
- "Tobii EyeX"[URL]
- 왕완남, "아이트래킹을 활용한 PPL이 수용자의 시각적 주의에 미치는 영향", 한국콘텐츠학회 논문지, 21(2), pp.445~452 (2021), 한국콘텐츠학회[DOI]
- Zhang, J. N, "A literature review of using eye tracking technology in fashion and product design", Applied Mechanics and Materials, 536-537, pp.1662~1668 (2014)
- Zofija, T. O., "Clustering consumers' shopping journeys-Eye tracking fashion m-retail", Journal of Fashion Marketing and Management, 24(3), pp.381~398 (2020)[DOI]