은유의 구조와 활용연구: 미국의 건강보험 정책을 중심으로
A Research on the Structure of Metaphor and its Application: Focused on the Health Insurance Policy in the U.S.
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Conceptual metaphor theory assumes metaphors are deeply related to our thoughts. The purpose of this paper is to show how metaphors frame and reflect the way we think about healthcare system in the U.S. For conservatives, health insurance is considered as a product and citizens are considered as consumers in the medical market. But Obama introduced a new source domain, public service to understand the target domain, the health insurance in ACA(Obamacare). There are differences in the health insurance metaphors reflecting the two different frames_a product or a public service. Conceptual metaphors are collected to show the different perspectives.
Abstract
Conceptual metaphor theory assumes metaphors are deeply related to our thoughts. The purpose of this paper is to show how metaphors frame and reflect the way we think about healthcare system in the U.S. For conservatives, health insurance is considered as a product and citizens are considered as consumers in the medical market. But Obama introduced a new source domain, public service to understand the target domain, the health insurance in ACA(Obamacare). There are differences in the health insurance metaphors reflecting the two different frames_a product or a public service. Conceptual metaphors are collected to show the different perspectives.
참고문헌 (37)
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