Conceptual Metaphor: From Single to Multiple and from Monomodal to Multimodal
1
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
Since the birth of the conceptual metaphor theory in cognitive linguistics, there have been massive advancements in the study of metaphors. However, studies of conceptual metaphors have mostly covered verbal expressions, focusing mainly on the level of a single metaphor. Thus, little information currently exists on nonverbal metaphors and the possibility of multiple metaphors within a given context. In this paper, two aspects of conceptual metaphors in comic strips that use a combination of verbal and visual languages are analyzed. The first is the modality of individual metaphors; the second is the hierarchy within groups of multiple metaphors in a single comic strip. As a result, this study provides a structure of monomodal and multimodal metaphorical manifestations in terms of domains and modes, as well as the interplay between monomodal and multimodal metaphors. In addition, the relationships between multiple metaphors, which are deeply essential to the construal and interpretation of themes in comic strips, are investigated closely.
Abstract
Since the birth of the conceptual metaphor theory in cognitive linguistics, there have been massive advancements in the study of metaphors. However, studies of conceptual metaphors have mostly covered verbal expressions, focusing mainly on the level of a single metaphor. Thus, little information currently exists on nonverbal metaphors and the possibility of multiple metaphors within a given context. In this paper, two aspects of conceptual metaphors in comic strips that use a combination of verbal and visual languages are analyzed. The first is the modality of individual metaphors; the second is the hierarchy within groups of multiple metaphors in a single comic strip. As a result, this study provides a structure of monomodal and multimodal metaphorical manifestations in terms of domains and modes, as well as the interplay between monomodal and multimodal metaphors. In addition, the relationships between multiple metaphors, which are deeply essential to the construal and interpretation of themes in comic strips, are investigated closely.
참고문헌 (25)
- Carroll, N., "Visual Metaphor, In Aspects of Metaphor", pp.189~223 (1994), Kluwer Academic Publisher
- Carroll, N., "A Note on Film Metaphor, In Theorizing the Movie Image", pp.212~223 (1996), Cambridge University Press
- Eerden, B., "Anger in Asterix: The Metaphorical Representation of Anger in Comics and Animated Films, In Multimodal Metaphor", pp.243~264 (2009), Mouton de Gruyter
- Eikhenbaum, B., "Problems of Cine-stylistics, In The Poetics of Cinema" (1927), RPT publication
- Forceville, C., "Pictorial Metaphor in Advertising" (1998), Routledge
- Forceville, C, "The Identification of Target and Source in Pictorial Metaphors", Journal of Pragmatics, 34(1), pp.1~14 (2002)
- Forceville, C, "Multimodal Metaphor in Ten Dutch TV Commercials", The Public Journal of Semiotics, 1(1), pp.15~34 (2007)
- Forceville, C., "Metaphor in Pictures and Multimodal Representations, In The Cambridge Handbook of Metaphor and Thought", pp.462~482 (2008), Cambridge University Press
- Forceville, C., "Non-verbal and Multimodal Metaphor in a Cognitivist Framework: Agendas for Research, In Multimodal Metaphor", pp.19~42 (2009), Mouton de Gruyter
- Forceville, C, "Multimodal Metaphor, Berlin : Mouton de Gruyter, In Multimodal Metaphor" (2009), Mouton de Gruyter
- Giannetti, L. D, "Cinematic Metaphors", Journal of Aesthetic Education, 6(4), pp.46~91 (1972)
- Gibbons, A., "Multimodality, Cognition, and Experimental Literature" (2012), Routledge
- Gleason, D. W, "The Visual Experience of Image Metaphor: Cognitive Insights into Imagist Figures", Poetics Today, 30(3), pp.436~470 (2009)
- Lakoff, G., "The Contemporary Theory of Metaphor, In Metaphor and Thought", pp.202~251 (1993), Cambridge University Press
- Lakoff, G, "Metaphors We Live By" (1980), University of Chicago Press
- Lakoff, G., "Philosophy in the Flesh: The Embodied Mind and its Challenge to Western Thought" (1999), Basic Books
- Larson, G., "The Far Side Gallery 5" (1995), Andrews McMeel Publishing
- Lee, J. -i., "Cognitive Mechanisms in Comic Strips: The Case of the Far Side Gallery 5", 박사, pp.2012
- Ortiz, M. J, "Primary Metaphors and Monomodal Visual Metaphors", Journal of Pragmatics, 43(6), pp.1568~1580 (2011)
- Pragglejaz Group, "A Practical and Flexible Method for Identifying Metaphorically Used Words in Discourse", Metaphor and Symbol, 22(1), pp.1~39 (2007)
- Schmitt, R, "Systematic Metaphor Analysis as a Method of Qualitative Research", The Qualitative Report, 10(2), pp.358~394 (2005)
- Sperber, D., "Relevance: Communication and Cognition (Second edition)" (1995), Blackwell
- Whittock, T., "Metaphor and Film" (1990), Cambridge University Press
- Yus, F., "Visual Metaphor versus Verbal Metaphor: A Unified Account, In Multimodal Metaphor", pp.147~172 (2009), Mouton de Gruyter
- Zbikowski, L. M., "Music, Language, and Multimodal Metaphor, In Multimodal Metaphor", pp.359~381 (2009), Mouton de Gruyter