Multimodality in online animated lectures: A case study of TED-Ed from a cognitive linguistic approach
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This study analyzes how meanings are multimodally constructed in TED-Ed videos from a cognitive linguistic perspective. This study recognizes that modern communication extends beyond verbal language, incorporating visual imagery and other modes. The research contributes to understanding multimodality by analyzing how TED-Ed's animated lectures, aimed at educating youth, visually express complex and abstract concepts. Specifically, this study analyzes a video on climate change. In order to explain the concepts of this global scale issue, the study demonstrates how visual images exploit human scale compression to facilitate understanding of the difficult and abstract ideas expressed in the linguistic mode. To illustrate this, the study selected a few shots from the video and explained how each shot employs cognitive linguistic concepts such as image schema, conceptual metaphors, and conceptual blending to analyze the interplay between video animation and language.
Abstract
This study analyzes how meanings are multimodally constructed in TED-Ed videos from a cognitive linguistic perspective. This study recognizes that modern communication extends beyond verbal language, incorporating visual imagery and other modes. The research contributes to understanding multimodality by analyzing how TED-Ed's animated lectures, aimed at educating youth, visually express complex and abstract concepts. Specifically, this study analyzes a video on climate change. In order to explain the concepts of this global scale issue, the study demonstrates how visual images exploit human scale compression to facilitate understanding of the difficult and abstract ideas expressed in the linguistic mode. To illustrate this, the study selected a few shots from the video and explained how each shot employs cognitive linguistic concepts such as image schema, conceptual metaphors, and conceptual blending to analyze the interplay between video animation and language.
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