사회적 프랜차이징을 통한 사회적 가치창출에 관한 탐색적 고찰
An Exploratory Study on Social Value Creation through Social Franchising
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초록
사회적기업에 있어서 가장 중요한 점은 지속가능성의 문제이다. 자속가능성을 유지하기 위해서는 사회적기업이 주력하고 있는 사업영역에서 경쟁력을 갖추어야 한다. 그러나 사회적기업의 특성상 사회적기업의 경쟁력을 갖추기란 쉬운 일은 아니다. 국내의 성공적인 사회적기업들에서 창출하는 일자리와 사회적 취약계층에 대한 사회서비스의 증가는 사회적 변화를 가져오고 있다. 고용창출과 사회서비스를 확대하기 위한 방법 중의 하나가 사회적 프랜차이징이다. 이미 선진국에서 사회적기업이 사회적 프랜차이징을 통하여 취약계층의 고용과 사회서비스의 확산이 가시적인 효과를 보이고 있는 실정이지만, 개발도상국을 대상으로 사회적 프랜차이징을 통해 이루어지는 사회서비스에 대한 사용자 만족도에 관해 이루어진 소수 실증적 연구를 제외하고는 사회적 프랜차이징을 통하여 객관적으로 보여줄 수 있는 사회적 가치창출에 대한 효과를 분석한 연구는 거의 찾아보기 힘든 실정이다. 한국 사회에서 사회적 프랜차이징을 통하여 보다 양적이고 질적인 고용창출과 보다 많은 취약계층에 대한 사회서비스의 확대를 뒷받침할 수 있는 실무적이고 정책적인 관점에서 시사점을 줄 수 있는 사회적 프랜차이징의 사회적 가치창출의 효과에 대한 논리적인 체계화를 시도하고자 하는데 본 연구의 목적을 두었다.
Abstract
It is time when gradually increasing social issues need to be taken care of in the different lines of study. In an effort to solve this problems, political move to vitalize field of social enterprises was achieved with increased numbers of the companies. Sustainability is the most significant matter for social enterprises. To equip the ability, they should be competitive in the area they are working on. It is, however, very challenging. However, created job opportunities and social services for the social disadvantages class from successful domestic social enterprises have been making differences in society. Social franchising is one of the ways for job creation and social services. While developed countries have brought visible example through franchised social companies, but in developing countries, except some empirical study that is conducted in and out the countries to measure the level of satisfaction by adapting social franchising, it is still hard to see the objective study, parsing the effect of social value creation through the method. This study is written for logically conceptual approach of the effect of social value creation which can give an issue with the political and practical perspectives for the better growth in job opening in the quantity or in the quality in the Korea society.
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