K-pop이 일본 대중문화에 미친 영향에 대한 연구: 일본 아이돌계를 중심으로

Abstract

Japan has been regarded as an essential market for overseas expansion of K-pop. Also, in fact, K-pop idol groups are gaining great popularity, mainly among the younger generations in Japan. As the younger generations(especially girls, middle and high school students), who are the main consumers of the idol industry among Japanese, have become more interested in Korean K-pop idols, which are different from existing Japanese idols. For example like BTS, Blackpink, Twice became famous among Japanese younger generations. As such, K-pop has become a large part of the Korean Wave culture industry targeting Japan. Meanwhile, the popularity of K-pop in Japan has led to a major change in Japanese pop culture, especially Japanese idol culture. First, the popularity of the Japanese members among K-pop idol groups has led Japanese younger generations to become interested in Korean idol. Second, many young Japanese generations have challenged the audition program to become a K-pop idol. Third, Japanese entertainment companies have also actively accept the K-pop success factor and K-pop style performance to their J-pop idol groups. To study these phenomena, this paper attempts to analyze how the popularity of K-pop influenced Japanese idol business based on cultural communication. Therefore, this study is developed as follows. First of all, after looking at cultural communication, which is the theoretical basis of the research. Second, how did the K-pop group, which possess Japanese member in there group, influenced Japanese idol culture. Third, how did Japanese younger generations challenged K-pop. And the last, figure out what have been changed in J-pop idol companies.