호텔 식음료 부서장의 내부마케팅 활동이 구성원의 자기효능감, 직무만족에 미치는 영향
A Study on Effect of Internal Marketing Activities of Hotel F&B Department Head on the Self-efficacy and Job Satisfaction
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The objectives of this study are to analyze the effects of internal marketing activities of hotel f&b department head on self-efficacy, job satisfaction of f&b associates. The major results of this study are as follows. First, Empowerment, reward system, and job training of internal marketing had a positive effect on the self-efficacy. Second, self-efficacy had a positive effect on job satisfaction. Third, Empowerment, reward system, and job training of internal marketing had a positive effect on the job satisfaction. Therefore, f&b managers should provide their associates with motivation, effective reward,specific training to create their job satisfaction.
Abstract
The objectives of this study are to analyze the effects of internal marketing activities of hotel f&b department head on self-efficacy, job satisfaction of f&b associates. The major results of this study are as follows. First, Empowerment, reward system, and job training of internal marketing had a positive effect on the self-efficacy. Second, self-efficacy had a positive effect on job satisfaction. Third, Empowerment, reward system, and job training of internal marketing had a positive effect on the job satisfaction. Therefore, f&b managers should provide their associates with motivation, effective reward,specific training to create their job satisfaction.
참고문헌 (37)
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