주제공원 서비스속성이 고객 재방문의도에미치는 영향
A Study on the Influence of the Service Attributes of Theme Parks on the Customer's Re-visitation
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The purpose of this study is to identify the service attributes of theme parks which have a significant influence on customer revisitation and the length of stay. To find the service attributes of theme parks, we had reviewed the former related literatures. 30 service attributes were abstracted from the literature review. Data were collected from the two major theme parks in Korea. Service attributes were evaluated by the importance order at first and the same attributes were re-evaluated by the satisfaction level. Factor analysis identified 6 major factors. Factors' name is as follows; Atmosphere & Events, price, Safety & Riders, Food & Educational Experience, Rest Area & Clean Environment, and Kind Employees. The top 5 important service attributes of theme parks were Safety of rides,Accessibility, New riders, Admission fee, the price of each riders. Regression analysis showed that the variety of riders is the most influential factor of theme parks to re-visitation.
Abstract
The purpose of this study is to identify the service attributes of theme parks which have a significant influence on customer revisitation and the length of stay. To find the service attributes of theme parks, we had reviewed the former related literatures. 30 service attributes were abstracted from the literature review. Data were collected from the two major theme parks in Korea. Service attributes were evaluated by the importance order at first and the same attributes were re-evaluated by the satisfaction level. Factor analysis identified 6 major factors. Factors' name is as follows; Atmosphere & Events, price, Safety & Riders, Food & Educational Experience, Rest Area & Clean Environment, and Kind Employees. The top 5 important service attributes of theme parks were Safety of rides,Accessibility, New riders, Admission fee, the price of each riders. Regression analysis showed that the variety of riders is the most influential factor of theme parks to re-visitation.
참고문헌 (13)
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