소비자에 대한 기업의 도덕적 책무

Abstract

This paper can begin by asking the following questions. What responsibility to consumers do business have that sell potentially or inherently dangerous products? Are consumers sufficiently well informed about the products they buy? To what extent do manufacturers abuse advertising? How should we decide what is or is not deceptive advertising? What about possibly deceptive labeling and packaging? These problems examines, In particular, the following topics; the moral responsibilities of business to consumers in the areas of product quality, prices, labeling and packaging, advertising, and product safety. Most would agree that business bears a general responsibility to ensure that the quality, prices, labeling, packaging, advertising of a product measures up to consumer expectations. They would undoubtedly see this responsibility as deriving primarily from the consumer's basic right to get what he or she pays for. Therefore, business's general responsibility to provide clear, accurate, and adequate information undoubtedly applies to product quality, prices, labeling and packaging, and advertising. But business's obligation for this areas also stems from general responsibility to protect consumer's interests, for just as the burden of product safety has shifted to the producer, so has product performance. Product safety is naturally a dominant concern of consumers. Therefore, business should give safety the priority warranted by the product.