기업의 소비자교육 사례를 통해 살펴본 소비자교육에서의 기업의 역할
How corporate can promote consumer education: Their roles and responsibilities
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As the emphasis on the corporate citizenship increases more attention is being drawn to the corporate social responsibilities and their role in serving the society. This paper looks at the roles and responsibilities of corporates in promoting consumer education. In order to realize consumer sovereignty in the market place, developing and disseminating effective consumer education contents and consumer eduacation programs is important, and as a citizen of the society, corporate can play important role in the due process as a partner with consumer, consumer groups and government. Various cases that illustrates the roles the corporate can play as a partner of consumer education are provided and their implications are discussed.
Abstract
As the emphasis on the corporate citizenship increases more attention is being drawn to the corporate social responsibilities and their role in serving the society. This paper looks at the roles and responsibilities of corporates in promoting consumer education. In order to realize consumer sovereignty in the market place, developing and disseminating effective consumer education contents and consumer eduacation programs is important, and as a citizen of the society, corporate can play important role in the due process as a partner with consumer, consumer groups and government. Various cases that illustrates the roles the corporate can play as a partner of consumer education are provided and their implications are discussed.