빅데이터에 의한 철도관광 소비자 관심트랜드 분석
The Analysis of Interest Trend of Railway Tourism by Big Data
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초록
The development of the Internet has allowed tourists to present various opinions of social networks. Therefore, the convergence of contents on social networks can be generalized. the main focus of the study was analyzed by Textom and Ucinet Program Tools, which are the main focus of big data on railway tourism, which is becoming important issues on social networks. As a result of the frequency, the whole network and centrality analysis, Railway tourists expressed their interest in local cultural center products for railway stations connecting to Seoul, Busan, Daejeon, Chuncheon, Jeonbuk, Gyeongbuk and Daegu, and regional transportation networks. In addition, trends such as China, Russia, Switzerland, Taiwan and Japan were formed. And tourists expressed the need for the government to plan and operate the railway tourism development, and to work on international agreements. n CONCOR analysis, the need for tourism for the Russian transit trains starting from Pohang appeared. He has shown interest in railway tours for China and Taiwan, Kyoto and Osaka in Japan, special train and tour methods in Switzerland, sightseeing courses, timetables for connecting subway and bus routes with Seoul Station, museums in Seoul and Busan, attractions and attractions. This was related to how to use tour guide schedule information, passes, hotels, credit cards, discounts, shopping, etc. with recommendation contents. Therefore, from the viewpoint of the supplier, it is suggested that the domestic and foreign tour guide service including these contents should be included.
Abstract
The development of the Internet has allowed tourists to present various opinions of social networks. Therefore, the convergence of contents on social networks can be generalized. the main focus of the study was analyzed by Textom and Ucinet Program Tools, which are the main focus of big data on railway tourism, which is becoming important issues on social networks. As a result of the frequency, the whole network and centrality analysis, Railway tourists expressed their interest in local cultural center products for railway stations connecting to Seoul, Busan, Daejeon, Chuncheon, Jeonbuk, Gyeongbuk and Daegu, and regional transportation networks. In addition, trends such as China, Russia, Switzerland, Taiwan and Japan were formed. And tourists expressed the need for the government to plan and operate the railway tourism development, and to work on international agreements. n CONCOR analysis, the need for tourism for the Russian transit trains starting from Pohang appeared. He has shown interest in railway tours for China and Taiwan, Kyoto and Osaka in Japan, special train and tour methods in Switzerland, sightseeing courses, timetables for connecting subway and bus routes with Seoul Station, museums in Seoul and Busan, attractions and attractions. This was related to how to use tour guide schedule information, passes, hotels, credit cards, discounts, shopping, etc. with recommendation contents. Therefore, from the viewpoint of the supplier, it is suggested that the domestic and foreign tour guide service including these contents should be included.
참고문헌 (35)
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