MICE 산업 현황실태 조사를 통한 MICE 산업 활성화 방안

Abstract

The purpose of this study is to first identify the current status of the MICE industry and derive implications from it, and secondly, to present measures to revitalize the MICE industry in Busan based on the results and implications of this study. To achieve the purpose of this study, a total of nine days from March 5 to March 13, 2020 were conducted on the personnel managers of MICE companies based in Busan. The companies surveyed were 28 companies (PCO, PEO) and 32 companies related to the installation of exhibition facilities, which were conducted through telephone, fax, and e-mail. First of all, considering the employment form of the MICE industry in Busan, we could expect stable growth of the MICE industry. Second, the fact that the proportion of women in companies related to holding exhibition events is higher than those related to the installation of exhibition facilities is expected to continue as the characteristics of their work have been aired. Third, MICE industry companies need realistic wage adjustments for current new employees and career salaries. Fourth, it is said that the expansion of maternity leave, parental leave, and flexible work system of companies related to the installation of exhibition facilities will be requested. Fourth, what is considered important when hiring personnel in the recruitment plan is practical experience, career, personality, aptitude, and major, indicating that due to the nature of MICE, people can be immediately deployed and people who adapt well to the organization are preferred. Fifth, companies related to holding exhibitions and events were in high demand for "exhibition and event planning" and companies related to installing exhibition facilities were in high demand for "design" duties. In conclusion, based on the results of the research and analysis, we present a plan to revitalize the MICE industry.