COVID-19와 부산 관광·MICE기업 - 경영전략 변화를 중심으로 -
COVID-19 and Tourism and Mice Entrepreneurs in Busan - Focusing on Changes in Management Strategies -
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초록
The purpose of this study was to explore the influences of COVID-19 on Tourism and MICE entrepreneurs in Busan, Repulic of Korea. Qualitative research methodology, in-depth phone interview, was used to collect the data. Using snowball sampling, 13 CEOs of entrepreneurs located in the city of Busan were recruited to achieve the purpose of this study. The findings of this study showed that Busan tourism and MICE companies were significantly impacted by COVID-19 not only economically but also in the perspective of HR management. The results of this study also suggested that MICE entrepreneurs in Busan tried to reorganize their organization by reducing the number of workers as well as expanding their business to the relevant areas to overcome the difficult situations led by COVID-19.
Abstract
The purpose of this study was to explore the influences of COVID-19 on Tourism and MICE entrepreneurs in Busan, Repulic of Korea. Qualitative research methodology, in-depth phone interview, was used to collect the data. Using snowball sampling, 13 CEOs of entrepreneurs located in the city of Busan were recruited to achieve the purpose of this study. The findings of this study showed that Busan tourism and MICE companies were significantly impacted by COVID-19 not only economically but also in the perspective of HR management. The results of this study also suggested that MICE entrepreneurs in Busan tried to reorganize their organization by reducing the number of workers as well as expanding their business to the relevant areas to overcome the difficult situations led by COVID-19.
참고문헌 (13)
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