호텔의 인 룸 오더 시스템이 고객만족과 재방문의도에 미치는 영향
Hotel's In-Room Order System on Customer Satisfaction and Revisit Intention
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The study was conducted to empirically analyze the impact of the in-room order system, which is rapidly spreading in the hotel industry, on customer satisfaction and revisit intention. As the importance of the in-room order system is increasingly highlighted due to the development of digital technology and the increase in demand for non-face-to-face services due to the COVID-19 pandemic, the results of this study are expected to provide important implications for establishing digital transformation strategies in the hotel industry.
Abstract
The study was conducted to empirically analyze the impact of the in-room order system, which is rapidly spreading in the hotel industry, on customer satisfaction and revisit intention. As the importance of the in-room order system is increasingly highlighted due to the development of digital technology and the increase in demand for non-face-to-face services due to the COVID-19 pandemic, the results of this study are expected to provide important implications for establishing digital transformation strategies in the hotel industry.