일식 레스토랑의 물리적 환경이 고객충성도와 재방문의도에 미치는 영향
The Effects of Japanese restaurant’s physical environment on customers loyalty and their revisit intention
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Our restaurant industry here in Korea, as a result of increasing income level helped by continuous economic growth, has grown into a massive market, quickly becoming significant part of life and now entering into competition requiring differentiated services is a must. As a measure to enhance a customer’s perception of service quality and satisfaction,investment in physical environment and differentiation have been considered by customers as part of differentiated services. It provides customers with informative clue to products searching and becoming a factor to having an impact on a Japanese restaurant itself, attitudes toward a Japanese restaurant and customer’s expectations inducing revisit. Especially for a Japanese restaurant, it needs to provide not only best service but discreetly consider details of size of a facility and interior designs. It needs taste of food and quality as well as varying factors to induce customers’ satisfaction and revisit. Having looked into impacts of especially physical environment , among diverse decisive factors to service quality, of a Japanese restaurant on customers and later on customer loyalty and their revisit intent in this study, it has a purpose to provide restaurant owners and restaurant business starter with better developments and an indicator for customers’satisfaction.
Abstract
Our restaurant industry here in Korea, as a result of increasing income level helped by continuous economic growth, has grown into a massive market, quickly becoming significant part of life and now entering into competition requiring differentiated services is a must. As a measure to enhance a customer’s perception of service quality and satisfaction,investment in physical environment and differentiation have been considered by customers as part of differentiated services. It provides customers with informative clue to products searching and becoming a factor to having an impact on a Japanese restaurant itself, attitudes toward a Japanese restaurant and customer’s expectations inducing revisit. Especially for a Japanese restaurant, it needs to provide not only best service but discreetly consider details of size of a facility and interior designs. It needs taste of food and quality as well as varying factors to induce customers’ satisfaction and revisit. Having looked into impacts of especially physical environment , among diverse decisive factors to service quality, of a Japanese restaurant on customers and later on customer loyalty and their revisit intent in this study, it has a purpose to provide restaurant owners and restaurant business starter with better developments and an indicator for customers’satisfaction.
참고문헌 (29)
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