크루즈 관광객의 행태 및 파급효과 추정에 관한 연구 - 기항지별 쇼핑지출 금액에 따른 파급효과 추정을 중심으로 -

Abstract

Korea has the best geography for cruise tourism. In these days, the future possibilitiesof revitalization for cruise tourism are very high because of the high Chinese demandsfor cruise tourism. Therefore, it is very important to figure out how much economic rippleeffects will be made out of the relevant pots of call. In this study, we would like to estimateripple effects on a regional economy according to the continuous increase in the numberof port entry of cruise ships and the tourists. In addition, we would like to suggest theways of regional development in cruise tourism. In order to investigate the behavior and the propensity to consume of the cruise tourists,the reports of 2012 Foreign cruise visitor survey has been utilized. In this study, a regionalripple effect of the cruise tourism is estimated based on the shopping expense of portsof call. Through this comparison of expense of ports of call, we will make use of thisas marketing tools for revitalization of the shopping tourism. According to the findingsin shopping expense of tourists by nationality(China,$998 & Japan, $399), China is a countryhas a big money power. Therefore we need to arrange the strategic plan for sustainableinducement of chinse tourists and revitalized spending.