중국 크루즈 관광객 기항지 쇼핑속성이 쇼핑만족도에 미치는 영향 분석: 쇼핑동기요인의 조절효과를 중심으로
A Study on the Impact of Shopping Satisfaction of Chinese Cruise Tourists: the adjustment effect of Shopping motivation
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The purpose of this study is to analyze the validity of Chinese tourists ' shopping trips to the overall shopping experience of Chinese tourists, and to analyze the effects of shopping tours on shopping tours by analyzing the effects of shopping tours on shopping trips to the overall shopping mall. Both analyses showed that the results of hypothesis 1 and hypothesis 2 were influential. In addition to the results of this research, the company will need to develop customized products for the tourists ' shopping needs of tourists and tourists, and the second will need to be reinforced, including complimentary shuttle buses that connect to the shopping mall. Third, it will be necessary to strengthen support services for foreign language services, such as foreign language services and promotional materials, and the development of various shopping resources and shopping programs targeting the high-end base of the cruise. Also, considering the cruising behaviors of cruise tourists with relatively short journeys compared to regular tourists, the marketing targeting hem will likely need choice and focus.
Abstract
The purpose of this study is to analyze the validity of Chinese tourists ' shopping trips to the overall shopping experience of Chinese tourists, and to analyze the effects of shopping tours on shopping tours by analyzing the effects of shopping tours on shopping trips to the overall shopping mall. Both analyses showed that the results of hypothesis 1 and hypothesis 2 were influential. In addition to the results of this research, the company will need to develop customized products for the tourists ' shopping needs of tourists and tourists, and the second will need to be reinforced, including complimentary shuttle buses that connect to the shopping mall. Third, it will be necessary to strengthen support services for foreign language services, such as foreign language services and promotional materials, and the development of various shopping resources and shopping programs targeting the high-end base of the cruise. Also, considering the cruising behaviors of cruise tourists with relatively short journeys compared to regular tourists, the marketing targeting hem will likely need choice and focus.
참고문헌 (37)
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