사찰음식관여도가 사찰음식만족에 미치는 영향- 웰빙지수의 조절효과 -
The Effect of Satisfaction on the Involvement of Temple Food - Moderating Effect of Well-Being Index -
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This study will also prove how the well-being consumer index and the types of consumers’religion affect the relationship among the consumer interest, consumer awareness, andsatisfaction level with regard to temple food to offer data for the efficient managementof temple food. Finally, it will propose that the temple food business, a newly-rising field,can acquire a more competitive place in the food service industry. The research surveyswere done on customers who came to temple food restaurants in Seoul and GyeonggiProvince, and data were collected and analyzed. The type of survey was a self-report surveythat female and male consumers from ages 20 years and above answered from May 1,2013, to June 30, 2011. 500 surveys were distributed and 488 of them were collected;476 surveys were used for the research as 12 surveys were deemed inappropriate due tounreliable answers. Third, temple food awareness level has overall positive effects on templefood satisfaction level. Fourth, the study shows that the effect on temple food satisfactionlevel by temple food awareness is indeed regulated by the well-being consumer index. In detail, the situational awareness on environmentally friendly temple food of the peoplewho are mentally healthy with a leisurely life and a positive eating habit increased thepositive effects of temple food satisfaction level. Moreover, the fact that consumers pursueself-satisfaction through purchasing and consuming temple food was analyzed as the behaviorthat strengthens the consumers’ mental health.
Abstract
This study will also prove how the well-being consumer index and the types of consumers’religion affect the relationship among the consumer interest, consumer awareness, andsatisfaction level with regard to temple food to offer data for the efficient managementof temple food. Finally, it will propose that the temple food business, a newly-rising field,can acquire a more competitive place in the food service industry. The research surveyswere done on customers who came to temple food restaurants in Seoul and GyeonggiProvince, and data were collected and analyzed. The type of survey was a self-report surveythat female and male consumers from ages 20 years and above answered from May 1,2013, to June 30, 2011. 500 surveys were distributed and 488 of them were collected;476 surveys were used for the research as 12 surveys were deemed inappropriate due tounreliable answers. Third, temple food awareness level has overall positive effects on templefood satisfaction level. Fourth, the study shows that the effect on temple food satisfactionlevel by temple food awareness is indeed regulated by the well-being consumer index. In detail, the situational awareness on environmentally friendly temple food of the peoplewho are mentally healthy with a leisurely life and a positive eating habit increased thepositive effects of temple food satisfaction level. Moreover, the fact that consumers pursueself-satisfaction through purchasing and consuming temple food was analyzed as the behaviorthat strengthens the consumers’ mental health.
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