패밀리레스토랑 모바일 어플리케이션이 지속 이용에 미치는 영향
The Effect of Mobile Application on the Continuous Use in Family Restaurant
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The purpose of this study is to examine the role of Personal Characteristics and Online Reviews Attributes consisted of reliability and full informativeness in continuance of mobile application. Particularly we wished to confirm the role of Personal Characteristics in continuance of specific mobile application market. To identify these research questions, the secondary data or past studies were collected and theoretically arranged. For the empirical analysis, a questionnaire was given to a total of 322 at a Seoul and metropolitan area bakery franchise. The model was tested using SPSS 18.0 and AMOS 18.0 on a sample of 371 surveys, of which 93% constituted a usable response rate. Then, covariance analysis was carried out for the verification of hypothesis of the study. Summary of the results are as follow. First, service quality, information dependency, self efficacy and review reliability positive effect on perceived usefulness. Second, perceived ease of use positive effect on perceived usefulness. Third, perceived ease of use positive effect on Continuances Use. Final, service quality and review reliability positive effect on Continuous Use.
Abstract
The purpose of this study is to examine the role of Personal Characteristics and Online Reviews Attributes consisted of reliability and full informativeness in continuance of mobile application. Particularly we wished to confirm the role of Personal Characteristics in continuance of specific mobile application market. To identify these research questions, the secondary data or past studies were collected and theoretically arranged. For the empirical analysis, a questionnaire was given to a total of 322 at a Seoul and metropolitan area bakery franchise. The model was tested using SPSS 18.0 and AMOS 18.0 on a sample of 371 surveys, of which 93% constituted a usable response rate. Then, covariance analysis was carried out for the verification of hypothesis of the study. Summary of the results are as follow. First, service quality, information dependency, self efficacy and review reliability positive effect on perceived usefulness. Second, perceived ease of use positive effect on perceived usefulness. Third, perceived ease of use positive effect on Continuances Use. Final, service quality and review reliability positive effect on Continuous Use.
참고문헌 (47)
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