중국 시안시의 오버투어리즘 원인에 관한 이해당사자 간 인식연구
A Study on the Perceptions of the Causes of Overtourism among Stakeholders in Xian, China
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초록
The purpose of this study is to find a way to manage sustainable tourist destinations by comparing and analyzing the perceptions of the causes of overtourism among stakeholders, such as citizens, tourists, and tourists in Xian, which are considered to be experiencing overtourism. Items were extracted through literature studies, and preliminary investigations were conducted on 10 stakeholders in Xi'an to correct and supplement variables. The survey period lasted for a month from August 20 to September 20, 2019, and the final 358 samples were used for analysis. As a result of the verification, “Citizens' public relations activities actively” were perceived by tourists as the lowest, while Xi'an citizens and tourists were highly perceived. Citizens perceived' restaurant variety and food taste' as the highest, while tourists and tourists perceived it as low. “Ease of access” was perceived as low by tourists and tourists, while Xi'an citizens were highly perceived. As described above, overtourism can not only be solved in a short period of time, but also will be able to achieve its goals through cooperation and continuous efforts between stakeholders. industry.
Abstract
The purpose of this study is to find a way to manage sustainable tourist destinations by comparing and analyzing the perceptions of the causes of overtourism among stakeholders, such as citizens, tourists, and tourists in Xian, which are considered to be experiencing overtourism. Items were extracted through literature studies, and preliminary investigations were conducted on 10 stakeholders in Xi'an to correct and supplement variables. The survey period lasted for a month from August 20 to September 20, 2019, and the final 358 samples were used for analysis. As a result of the verification, “Citizens' public relations activities actively” were perceived by tourists as the lowest, while Xi'an citizens and tourists were highly perceived. Citizens perceived' restaurant variety and food taste' as the highest, while tourists and tourists perceived it as low. “Ease of access” was perceived as low by tourists and tourists, while Xi'an citizens were highly perceived. As described above, overtourism can not only be solved in a short period of time, but also will be able to achieve its goals through cooperation and continuous efforts between stakeholders. industry.
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