기업의 친환경제도가 친환경이미지, 충성도, 구매의도에 미치는 영향에 관한 연구
Effects of Eco-Friendly System on Eco-Friendly Image, Loyalty and Purchase Intention
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This study studied the effect of corporate eco-friendly system on eco-friendly image, loyalty and purchase intention. The survey was conducted for this study, starting on June 2, 2022 and ending on June 30 of the same year for about a month. Out of a total of 250 questionnaires, 32 questionnaires that could not be used for the study were excluded and 218 questionnaires were used. Looking at the results of this study; First, The company's eco-friendly system was found to have a significant positive (+) effect on the eco-friendly image. This means that you will have positive thoughts about the eco-friendly ideas and policy systems of a specific company and form a good image for the product. Second, Eco-friendly image was found to have a significant positive (+) effect on loyalty. This is because the reliability of the eco-friendly image of the company that consumers have is higher than the perception of the invisible internal quality and service level of the products sold by the company. This means that continuous efforts and implementation must be supported. Third, it was found that eco-friendly image has a positive (+) effect on purchase intention. This means that consumers will have a better image if they are active in social contribution activities such as eco-friendliness of a company, and that good image will appear as a desire to purchase the company's services and products. In addition, a positive image is selected by consumers as part of compensation for various social activities, efforts, and contributions that consider and practice the environment of the company concerned. Therefore, this study concluded that a company's eco-friendly system affects its eco-friendly image, and that the eco-friendly image has loyalty and purchase intention for the company's service or product.
Abstract
This study studied the effect of corporate eco-friendly system on eco-friendly image, loyalty and purchase intention. The survey was conducted for this study, starting on June 2, 2022 and ending on June 30 of the same year for about a month. Out of a total of 250 questionnaires, 32 questionnaires that could not be used for the study were excluded and 218 questionnaires were used. Looking at the results of this study; First, The company's eco-friendly system was found to have a significant positive (+) effect on the eco-friendly image. This means that you will have positive thoughts about the eco-friendly ideas and policy systems of a specific company and form a good image for the product. Second, Eco-friendly image was found to have a significant positive (+) effect on loyalty. This is because the reliability of the eco-friendly image of the company that consumers have is higher than the perception of the invisible internal quality and service level of the products sold by the company. This means that continuous efforts and implementation must be supported. Third, it was found that eco-friendly image has a positive (+) effect on purchase intention. This means that consumers will have a better image if they are active in social contribution activities such as eco-friendliness of a company, and that good image will appear as a desire to purchase the company's services and products. In addition, a positive image is selected by consumers as part of compensation for various social activities, efforts, and contributions that consider and practice the environment of the company concerned. Therefore, this study concluded that a company's eco-friendly system affects its eco-friendly image, and that the eco-friendly image has loyalty and purchase intention for the company's service or product.
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