Effects of ESG Management of Retail Companies on Consumer Values and Attitudes
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
Purpose: This study aims to investigate the effect of retailer’s ESG performance on consumption value. The research analyzed the effect of consumption value that can be obtained through ESG management of retail companies on consumer attitude and repurchase intention. Research design, data, and methodology: A research model and hypothesis were established, and statistical analysis was performed on a total of 278 samples of all age groups. To secure the reliability and validity of the data, confirmatory factor analysis and discriminant validity analysis were performed, and the causal relationship of latent variables was verified through path analysis. Results: As a result of the analysis, it was found that among the characteristics of consumption value according to ESG management, social value, economic value, accessible value, and eco-friendly value had an effect on social contribution attitude. Also, the economic value was found to have an effect on the self-actualization attitude, and both the social contribution attitude and the self-actualization attitude have an effect on the purchase intention. Conclusions: This study empirically analyzed the value of ESG management in the retail industry that consumers are paying attention to recently. This will serve as a basis for revising and supplementing the retail companies’ strategy in the near future.
Abstract
Purpose: This study aims to investigate the effect of retailer’s ESG performance on consumption value. The research analyzed the effect of consumption value that can be obtained through ESG management of retail companies on consumer attitude and repurchase intention. Research design, data, and methodology: A research model and hypothesis were established, and statistical analysis was performed on a total of 278 samples of all age groups. To secure the reliability and validity of the data, confirmatory factor analysis and discriminant validity analysis were performed, and the causal relationship of latent variables was verified through path analysis. Results: As a result of the analysis, it was found that among the characteristics of consumption value according to ESG management, social value, economic value, accessible value, and eco-friendly value had an effect on social contribution attitude. Also, the economic value was found to have an effect on the self-actualization attitude, and both the social contribution attitude and the self-actualization attitude have an effect on the purchase intention. Conclusions: This study empirically analyzed the value of ESG management in the retail industry that consumers are paying attention to recently. This will serve as a basis for revising and supplementing the retail companies’ strategy in the near future.
참고문헌 (30)
- Cha, S. S., "Customer’s intention to use robot-serviced restaurants in Korea : relationship of coolness and MCI factors", International Journal of Contemporary Hospitality Management, 32(9), pp.2947~2968 (2020)
- 최은정, "사회적 기업과 사회적 기업의 제품에 대한 소비자 연상에 관한 탐색적 연구", 소비문화연구, 16(1), pp.137~160 (2013), 한국소비문화학회[DOI]
- 최원재, "ESG 개념을 활용한 디지털 데이터 내러티브 교육", 디지털콘텐츠학회논문지, 23(2), pp.227~235 (2022), 한국디지털콘텐츠학회[DOI]
- Gao, L., "Online consumer behavior and its relationship to website atmospheric induced flow : Insights into online travel agencies in China", Journal of Retailing and Consumer Services, 21(4), pp.653~665 (2014)
- 권오형, "장애인 임금 근로자의 주관적 사회경제적 지위가 일상생활 만족도에 미치는 영향 - 자아존중감의 매개효과와 정규직여부의 조절효과 분석 중심으로-", 장애와 고용, 25(4), pp.297~319 (2015), 한국장애인고용공단 고용개발원[DOI]
- 한은경, "기업의 사회책임활동이 구매 의도에미치는영향에 관한 연구", 광고연구, 60(2003), pp.155~177 (2003), 한국방송광고공사
- Hřebíček, J., "Corporate performance indicators for agriculture and food processing sector", Acta universitatis agriculturae et silviculturae Mendelianae Brunensis, 60(4), pp.121~132 (2012)
- 지용빈, "국내 기업의 ESG활동 인식이 심리적거리를 통해 구매의도에 미치는 영향: 제품관여도 수준에 따른 차이 분석", 한국콘텐츠학회 논문지, 21(12), pp.217~237 (2021), 한국콘텐츠학회[DOI]
- 강지현, "국내 기업의 스포츠를 통한 CSR 활동과 소비자태도, 기업평판, 사회적 연결감 및 구매의도의 구조적 관계", 한국체육과학회지, 22(1), pp.545~563 (2013), 한국체육과학회
- 강수현, "지역사회 주민의 사회적경제에 대한 인식과 가치소비 태도에 관한 연구", 사회적경제와 정책연구, 9(4), pp.61~84 (2019), 국제개발연구소
- 김범진, "식품 패키지의 외관적 친환경 단서에 따른 소비가치 인식: 제품유형과 환경관심도의 조절효과", 호텔경영학연구, 30(2), pp.75~93 (2021), 한국호텔외식관광경영학회
- 김희주, "호텔 베이커리 이용객의 소비가치가 태도 및 구매의도에 미치는 영향", 관광레저연구, 27(11), pp.155~174 (2015), (사)한국관광레저학회
- 김경인, "소비가치가 친환경 뷰티 제품 구매의도 및 태도에 미치는 융 복합적 영향", 한국과학예술융합학회, 40(1), pp.17~28 (2022), 한국전시산업융합연구원[DOI]
- 김숙연, "사회적기업 가치가 사회적기업 성과에 미치는 영향", 세무회계연구, (50), pp.171~192 (2016), 한국세무회계학회[DOI]
- 김태욱, "친환경 호텔특성과 친환경 정서적 가치, 정서적 웰빙 및 친환경 행동과의 관계에 대한 연구: 친환경 정서적 가치와 정서적 웰빙의 매개효과를 중심으로", 관광경영연구, 25(3), pp.171~189 (2021), 관광경영학회
- 고상, "산악관광객의 관광동기, 관광지 선택속성과 관광제약 간의 관계성 연구", 호텔경영학연구, 30(8), pp.137~153 (2021), 한국호텔외식관광경영학회
- Scheff, J., "Crisis in the arts : The marketing response", California management review, 39(1), pp.28~ (1996)
- 이희진, "사회적기업 상품의 소비가치가 상품태도, 구매의도 및프리미엄 가격 지불의도에 미치는 영향", 사회적가치와 기업연구, 12(2), pp.81~119 (2019), 사단법인 사회적기업학회[DOI]
- 이종호, "친환경농산물의 구매요인이 소비자태도와 구매의도에 미치는 영향", Culinary Science & Hospitality Research, 22(4), pp.204~221 (2016), (사)한국조리학회[DOI]
- Lee, M. K., "Causal relationship model between perceived service quality, consumer attitude, and reuse intention", Asia Marketing journal, 2(3), pp.44~63 (2000)
- 이승희, "사회책임적 패션 기업에 대한 소비자 태도에 관한 연구", 한국디자인문화학회지, 17(1), pp.424~434 (2011), 한국디자인문화학회
- Lee, Y. B., "ESG and the Global Food Industry", Food Industry and Nutrition, 26(2), pp.5~7 (2021)
- Lim, W. M., "Evolution and trends in consumer behaviour : Insights from Journal of Consumer Behaviour", Journal of Consumer Behavior, 21(6), pp.1~16 (2022)
- Lin, P., "The influence factors on choice behavior regarding green products based on the theory of consumption values", Journal of Cleaner Production, 22(1), pp.11~18 (2012)
- Nguyen, T. N., "Proenvironmental purchase behavior : The role of consumers' biospheric values", Journal of Retailing and Consumer Services, 33, pp.98~108 (2016)
- Niu, S., "The Effects of Digital Leadership and ESG Management on Organizational Innovation and Sustainability", Sustainability, 14(23), pp.15639~ (2022)
- 오재신, "모바일 리치미디어 광고가 소비자 태도와 구매의도에 미치는영향 : 충동구매성향의 조절효과", 인터넷전자상거래연구, 15(6), pp.21~37 (2015), 한국인터넷전자상거래학회
- 박주영, "브랜드 개성과 자아이미지의 일치성이 브랜드 태도에 미치는 영향에 관한 연구", 아시아마케팅저널, 3(2), pp.92~114 (2001), 한국마케팅학회
- "Korea Corporate Governance Service" (2021)[URL]
- Sheth, J. N., "Why we buy what we buy : A theory of consumption values", Journal of business research, 22(2), pp.159~170 (1991)