중국드라마의 한국 진출과 그 수용 양상 소고

Abstract

Beginng the 21st century, countries around the world have begun to establish their own unique cultural industry model and have begun to produce cultural products. As a result, circulation and consumption between countries have increased, and the level of cultural industry development in a country has become an important indicator for measuring the soft power of the country. In the process of cultural exchanges between China and South Korea, the Korean Wave has gained a lot of popularity in China. On the other hand, China's cultural contents cannot be recognized as a mainstream culture in South Korea. Therefore, the success of the Korean Wave hints at the necessity of cultivating the cultural industry in China. At present, compared with China's external hard power, China's soft power does not have much influence. Therefore, the Chinese government is also investing heavily in the media industry. This can also be seen from China's massive export of TV drama copyrights and the remake of overseas dramas. According to the analysis, China's historical drama was very popular in South Korea, on the other hand, modern drama showed a serious lack of interest. Although Chinese historical dramas are widely acclaimed in Korea, if the elements of the Chinese TV drama such as the theme, topic, and content do not reflect the changes of the times and satisfy the desires of the audience, it will result in a massive reduction in expectation of the Korean audience. Therefore, it is necessary for the Chinese government to give practical support to the cultivation of the cultural industry, instead of simply recognizing the problem and shouting slogans.