부산항의 환적화물 유치전략에 관한 연구

Abstract

Today, the shipping and port industries have been undergoing difficult situations due to an unprecedented global economic recession since late 2008 and it is, unfortunately, not easy to predict when the industry can get out of the situations. In the meantime, decreased trade volume have been forcing the shipping carriers and major ports to get into tougher competition for survival. Busan Port, therefore, needs to develop a new strategy from a different angle to become a preferred transshipment hub for sustainable growth. As proved by many preceding studies, general competitiveness (hardware aspects) of Busan Port is somewhat similar to those ports in North China in terms of competitive factors except for import/export volume and transshipment cost, which means it can hardly differentiate itself from North China competitors in terms of terminal operational aspects. This study would derive new competitive factors through the case study on a global carrier ‘A’ who shows constant growth in transshipment via Busan Port. The results of the study are summarized as below. it is highlighted that the role and function of the local branch offices or agents of global carriers for the handling of transshipment cargo draw our attention. Basically the selection of transshipment hub ports is made based on each carriers fleet operating strategy and cost management strategy, however, growth of transshipment volume can be greatly influenced by each carrier's branch office or agent in Korea as the volume would be a sort of indicator for the transshipment performance which depends on how the local branch office or agent treats the transshipment as a process owner, i.e. it may closely relate to their will to induce the transshipment cargo to Busan Port.