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정서적 신뢰 및 인지적 신뢰가 상호정보공유와 물류성과에 미치는 영향

The Effect of Emotional Trust and Cognitive Trust on Mutual Information Sharing and Logistics Performance

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주제분류경영학

초록

기업 경영의 패러다임이 개별 기업 간 경쟁에서 공급사슬 간 경쟁으로 변화하면서 기업은 해당 공급사슬의 경쟁력 향상을 위해 공급사슬관리에 대한 이해와 실행을 도모하고 있다. 본 연구는 공급사슬관리를 가능하게 하는 중요한 구성 요소인 기업 간 정보공유의 선행요인으로 신뢰의 두 가지 차원인 정서적 신뢰와 인지적 신뢰와의 관계를 알아보고, 상호정보공유가 물류성과에 미치는 영향에 대해 이론적 모형을 제시하고 실증 분석을 수행하였다. 자료 수집은 우리나라 제조업체를 대상으로 설문조사를 활용하여 최종적으로 237개의 자료를 확보하였다. 연구모형에 대한 구조방정식모형의 분석 결과, 정서적 신뢰는 기업 간 상호정보공유에 유의한 영향을 미치지 못하였으나, 인지적 신뢰는 기업 간 상호정보공유에 긍정적인 효과를 준다는 사실을 확인하였다. 또한 상호정보공유는 물류성과에 긍정적인 영향을 미쳤다. 본 연구는 신뢰의 각 차원의 특성에 따라 기업 간 상호정보공유에 미치는 영향이 다르며 따라서 공급사슬관리를 위한 기업 간 관계관리에서 상대방의 역량 · 전문성에 기반한 인지적 신뢰를 형성하고 개발하는 데 초점을 맞추어야 한다는 시사점을 공급사슬 참여기업의 경영자에게 제공하고 있다.

Abstract

This research presents a theoretical model and performed empirical analysis about the relationship between the major components of two dimensions of trust -emotional trust and cognitive trust- as antecedents and mutual information sharing and the relationship between mutual information sharing and logistics performance. A survey of Korean manufacturing companies was conducted and finally 237 data were collected. The results of the structural equation modeling show that emotional trust does not significantly affect mutual information sharing, but cognitive trust positively affects mutual information sharing. Further, mutual information sharing had a positive impact on logistics performance. This research provides managers of companies participated in supply chain that the impact of trust on mutual information sharing depends on the characteristics of trust dimensions and companies should focus on developing cognitive trust based on exchange partner's capacity and expertise.

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