전략과 리더십 유형 간의 적합성이 기업성과에 미치는 영향

Abstract

Companies establishes and implements various strategies to gain a competitive advantage. In order to survive in an environment of unlimited competition, companies must establish and implement a strategy based on a careful analysis of internal and external factors. Also, in order for the established strategy to be effectively implemented and to achieve the strategic goal, the company's internal system needs to be operated appropriately for the strategy execution. Therefore, in this study, considering the leadership style of the top management, the effect of the fit between corporate strategy and the leadership style of the top management on corporate performance is analyzed. The results of empirical analysis through multiple regression analysis based on 127 questionnaire data collected through a survey of manufacturing companies in Busan, Ulsan, and Gyeongnam are summarized as follows. First, as a result of analyzing the effect of the suitability between cost leadership strategy and leadership type on corporate performance, it was found that, in the case of a company pursuing a cost advantage strategy, when the top management shows transactional leadership, it has a positive effect on corporate performance. Second, as a result of analyzing the effect of compatibility between product differentiation strategy and leadership type on corporate performance, it was analyzed that in the case of companies pursuing product differentiation strategy, when the top management shows transformational leadership, it has a positive effect on corporate performance. The significance of this study can be found in the fact that for successful strategy implementation, the company's strategy and leadership type must have high suitability, and when the suitability is high, corporate performance is excellent.