의료관광객의 위험지각이 의료관광목적지 선택의도에 미치는 영향 - 중국 및 일본 관광객을 대상으로 -
The effect of medical travelers' perceived risks on the selection intention for medical tourist destination
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Medical tourism has been recognized a growing sectors of tourism industry in 21st century. Medical tourist will select medical tourism destination according to evaluation of perceived risk about medical destinations. This study is to investigate the effects of medical travelers' perceived risk on the selection intention of medical tourism destination. For this purpose, we collected survey data from 399 tourists of Chinese and Japanese visiting Jeju island from Dec. 2007 to Jan 2008. ANOVA test results showed that there were significant differences on perceived risk of medical tourism destinations according to demographic characteristics such as nations, ages, education levels, and incomes. Multiple regression result showed that perceived performance risk and perceived social risk have negative impact on the selection intention of medical destination, but perceived financial risk has no significant impact.
Abstract
Medical tourism has been recognized a growing sectors of tourism industry in 21st century. Medical tourist will select medical tourism destination according to evaluation of perceived risk about medical destinations. This study is to investigate the effects of medical travelers' perceived risk on the selection intention of medical tourism destination. For this purpose, we collected survey data from 399 tourists of Chinese and Japanese visiting Jeju island from Dec. 2007 to Jan 2008. ANOVA test results showed that there were significant differences on perceived risk of medical tourism destinations according to demographic characteristics such as nations, ages, education levels, and incomes. Multiple regression result showed that perceived performance risk and perceived social risk have negative impact on the selection intention of medical destination, but perceived financial risk has no significant impact.
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