스포츠 스폰서십에 대한 소비자 반응 : 인지된 스폰서 노력의 조절효과

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참고문헌 (92)

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3. 김동화, "기업의 아마추어 스포츠 스폰서십 활동이 기업 이미지에 미치는 영향", 한국 스포츠 리서치, 17(1), pp.101~110 (2006), 한국스포츠리서치
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6. 임명서, "스포츠 스폰서십에 대한 소비자의 차별적 반응: 스포츠 종목 인기도의 조절효과를 중심으로", 대한경영학회지, 25(6), pp.2705~2734 (2012), 대한경영학회
7. 임상택, "스포츠이벤트 스폰서십의 상업성과 비상업성에 따른 기업이미지 및 이벤트 소비자 태도와의 영향관계 연구", 관광레저연구, 18(4), pp.399~414 (2006)
8. 성낙훈, "스폰서십(Sponsorship)을 통한 스포츠문화 소비자의 브랜드이미지(brand image)에 대한 연구", 한국 스포츠 리서치, 15(1), pp.405~416 (2004), 한국스포츠리서치
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