문화나눔사업의 활성화 방안 연구: 예술경영 관점에서

Abstract

The results of our study are as follows: First, the path of participation is limited by the specificity of the beneficiaries. Therefore, regions where the projects are conducted should be sub-divided, and regional cultural strongholds should be secured to establish a decentralized management system. Second, although the contents of the program serve as an important factor in the beneficiaries’ decision to participate in the projects, there are administrative limitations on diversification of content due to the broad scope of the projects. For this reason, culture-sharing projects should be entrusted to local arts institutions or organizations. Third, while benefits are an important reason for the beneficiaries to choose a program, project organizers have limitations on understanding the beneficiaries’ preferences. Hence, facilities where the projects are conducted must conduct their own monitoring of the beneficiaries. Fourth, a major cause for the targeted beneficiaries’ non-participation in the projects has been the lack of publicity and guidance on how to participate. It is necessary to promote the external image of the projects along with individual regional promotion. Culture-sharing projects have been funded by lottery funds with the goals of improving the quality of culturally excluded people’s lives by satisfying their cultural needs and narrowing the widening gaps between them and other groups. The projects have been conducted in diverse, direct and indirect forms for more than ten years. These projects have contributed to the project beneficiaries’ overall need for cultural enjoyment and meeting related institutions’ quantitative goals. However, they have failed to improve the quality of the project beneficiaries’ lives. To address these problems, this study analyzes surveys on the demand for culture-sharing projects, primarily based on four items: the project beneficiaries’ participation path, motives for participation, project selection criteria, and the reasons for their non-participation. We intend to use an arts management perspective to suggest ways to expand participation in the projects. As a research method, we conducted literature review and analyses and analyzed surveys conducted in 2012 and 2015 on the needs of culture-sharing projects’ beneficiaries. Based on resident registration demographics in 2010 and 2015, the subjects of our analysis were selected from culturally excluded people of 16 cities, provinces, and counties, including those with disabilities, people living on social security benefits, people who have the potential to live below poverty lines (as defined as households with 50% or less than 50% median income), multi-cultural families, as well as people geographically excluded from cultural life, such as people living in military facilities, rental facilities, and inmates.