국내기업의 영역된 웹사이트의 문화 사용성 문제점 연구: 기호학적 관점에서
A Semiotic Analysis of the Cultural Usuability of Translated English Websites of Korean Enterprises
0
조회
0
다운로드
3
인용
0
참고문헌
키워드
초록
The study investigates the cultural usability of translated English websites of the top 30 Korean enterprises from a social semiotic perspective. To evaluate the cultural adequacy of the translated websites, the study focuses on one factor - the extent to which they foreground the CEO. This variable is chosen as an index indicating the degree of horizontal power distance within the organization. The comparative analysis of original Korean and English corporate websites shows marked differences in this variable. The Korean websites invariably foreground the CEO by posting a CEO message with a photo of the CEO often in an imposing posture, while the English websites kept the CEO in a low profile, often, by just mentioning his name and title. The Korean CEO message contains a number of formulaic expressions used in formal letters, the likes of which were decidedly absent in authentic English CEO messages. Most of the English translated websites had these Korean expressions transferred into the English CEO message, which served to undermine the cultural usability of the English website.
Abstract
The study investigates the cultural usability of translated English websites of the top 30 Korean enterprises from a social semiotic perspective. To evaluate the cultural adequacy of the translated websites, the study focuses on one factor - the extent to which they foreground the CEO. This variable is chosen as an index indicating the degree of horizontal power distance within the organization. The comparative analysis of original Korean and English corporate websites shows marked differences in this variable. The Korean websites invariably foreground the CEO by posting a CEO message with a photo of the CEO often in an imposing posture, while the English websites kept the CEO in a low profile, often, by just mentioning his name and title. The Korean CEO message contains a number of formulaic expressions used in formal letters, the likes of which were decidedly absent in authentic English CEO messages. Most of the English translated websites had these Korean expressions transferred into the English CEO message, which served to undermine the cultural usability of the English website.
참고문헌 (14)
- Brinck, T., "Usability for the Web: Designing Web Sites that Work" (2002), Academic Press
- Chandler, D., "Semiotics the Basic (2nd Ed.)" (2007), Routledge
- Gould, E., "Applying culture to website design: A comparison of Malaysian and US websites", Proceedings of 2000 Joint IEEE International and 18th Annual Conference on Computer Documentation, pp.161~171 (2002)
- Hofstede, G., "Culture's Consequences, Comparing Values, Behaviors, Institutions, and Organizations Across Nations" (2001), Sage Publications
- Hofstede, G., "Cultures and Organizations: Software of the Mind (2nd Ed)" (2005), McGraw-Hill
- Jakobson, Roman, "Linguistics and Poetics. In The Discourse Reader(2nd Ed.)", pp.48~54 (2006), Routledge
- Jensen, J., "The semiotics of the Web: A semiotic approach to the design and analysis of web-documents", WebNet 2000 World Conference on the WWW and Internet Proceedings, pp.269~274 (2000), AACE
- Luna, D., "Cross-cultural and cognitive aspects of web site navigation", Journal of the Academy of Marketing Science, 30, pp.397~410 (2002)
- Marchus, A., "Cultural Dimensions and Global Web Design" (2001), AM+A
- O'Hagan, M., "Translation-mediated Communication in a Digital World: Facing the Challenges of Globalization and Localization" (2002), Multilingual Matters
- Singh, N., "The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace" (2005), Elsevier Butterworth-Heinemann
- Thwaites, T., "Introducing Cultural and Media Studies: A Semiotic Approach (Revised Ed.)" (2002), Palgrave
- Yunker, J., "Beyond Borders: Web Globalization Strategies" (2002), New Riders Publishing
- Venuti, L., "The Translator's Invisiblity: A History of Translation" (1995), Routledge