論中國“吃播”的概念擴充
Analysis on the Concept Expansion of “eating broadcast” in China
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“吃播”源於韓國網絡直播，並與2015年傳入中國。在中國互聯網迅速發展和大規模普及的背景下，網絡直播平台異軍突起，“吃播”也乘勢躥紅，甚至掀起了一波全民參與的“吃播”熱潮。2020年8月11號，習主席對制止餐飲浪費行為作出重要指示。隨後，央視新聞點名批評了某些大胃王在“吃播”中的浪費行為。這些舉措雖對“吃播”帶來了較大的衝擊，但從另一個層面來說，也為重新審視“吃播”提供了契機。 隨著“吃播”的發展，學術界對“吃播”也展開了相應的研究，但多數研究集中在現象解析的層面，而針對“吃播”概念的探討則相對不足。為了解決“何為吃播”這一本質性的問題，本文採用拉斯韋爾的“5W”模式和“六合分析法”分別對“吃播”的外延與內涵進行剖析。 首先，通過研究綜述對既有的“吃播”研究概況予以把握，並對其概念加以梳理；其次，從“播”的層面對“吃播”概念的外延進行考察，進而探討其形式擴張的背景和原因；最後，對“吃播”內容的演變及其特征進行分析。
Abstract
As we all know, “eating broadcast” originated from “food reality show” on Korean webcast and was introduced to China in 2015. At that time, with the rapid development and mass popularization of the Internet, different forces rose up on network broadcast platforms, and “eating broadcast” also gained popularity, even set off a wave of craze with the participation from the public. On August 11st, 2020, President Xi Jinping made important instructions on curbing food waste. CCTV news later singled out some of the biggest eaters for their wasteful behavior. Although these measures have a great impact on “eating broadcast”, from another aspect, they also provide an opportunity to re-examine it. The academic circle has also carried out corresponding researches on “eating broadcast”, but most of the researches focus on the level of phenomenological analysis and lack of investigation on this concept. In order to solve the essential problem of “what is eating broadcast”, this paper adopts the Laswell’s “5W” communication model and “six-way analysis method” in order to clarify the concept. Firstly, the existing concept of “eating broadcast” is sorted out through the research review. Secondly, it analyzes the denotation of “eating broadcast”. Finally, the content evolution of “eating broadcast” and its causes and characteristics are explored.
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